Hello and thank you for reading today. I want to share with a compilation of principles I have learned throughout my 4 years of blogging. Let’s get started!
1. Stay committed and focused.
If you want to start a blog, well go ahead and start. Begin with one post, introduce yourself and your objectives for the blog. Then write another post. It’s that simple. You don’t have to be perfect. But you must should be willing, committed, and focused to creating a successful blog.
2. Look for other ways to create content.
Be open to having guess bloggers or doing interviews. Have you read my post How to Never Run Out of Ideas for Anything? If you haven’t then you will know that you can create tons of ideas that will last you a long time. However, if creating 10 ideas everyday doesn’t seem feasible then consider having guest bloggers and conducting interviews with others in your niche. These two ways of creating posts will keep your blog running and fresh with new content.
3. Lead with value not with money.
One of the purposes of having a blog is to provide free information. However, there are those that believe monetizing with pop-ups and ads will generate an enormous amount of income. A reader can tell that you only care about providing information if it only leads to a click on one of your ads. It’s okay to have them, but it is not okay to overrun your content with a thousand advertisements.
4. Understand that blogging is a long-term strategy not a get rich quick scheme.
I learned this the hard way. When I started my first blog I wondered why no one was finding my posts on Google. I relied on the search engines for my traffic. Although, I shared my content, I did not have the right strategies in place nor did I promote my content consistently. It took nearly two years before I began to see Google referring readers to my site. If you want to make money blogging, you must understand that it takes time and consistency to the results you are seeking.
5. Don’t just read a good tutorial article on blogging and social media; implement any steps you find beneficial.
There are plenty of sites that offer rich content for bloggers such as Social Media Examiner and ProBlogger. I often wonder how many people are taking that good information and implementing anything they have learned in order to better their blogging. Take advantage of the free content that is available to help make you successful. If you have questions, leave them on their comments. I know for sure that these two sites are places where you can have your questions answered.
6. Talk to other bloggers through social media.
Invite them on a hangout or skype call. Support and encourage other bloggers and they will do the same. I read comments from other bloggers online expressing the intense competition that is a part of the blogging culture. Everyone wants to be first in everything. For a moment, I want those that are always self promotional to take some time out to help another blogger whether they are seasoned or new. What you give to others will be given to you. We are all a part of a community and we need each other to succeed.
7. Audit your content.
Audit your content to see if you can create a more detailed post linking back to the original. Also, see if you can create a presentation for YouTube that links back to your blog and place the video on the post.This can easily be done by looking at some of the headings on your post. If there is a subject line that presents more questions in your mind then answer them in another post. Link back to the original post so viewers can stay on your page longer. Also, having a video gives you an opportunity for increased exposure on another platform.
8. Need a blog break?
Schedule a few posts in advance that is completely finished so your site will always stay updated.It’s November 5, 2015 at the time of this writing. The holidays are approaching. Who wants to be at their computer writing? Not me! I want to enjoy my time with my family just like everyone else. It is important to have breaks every once in a while to avoid blogger burnout, and burnout can sneak up on you quickly. Schedule regular breaks to focus on fun activities or family tasks. You will need it.
9. Promote your content regularly.
In fact, create a calendar to keep you organized with running your promotions.Someone once told me that I should not share my work in too many places because I would get penalized by Google. This could be further from the truth. If you are on a social media platform then you should be sharing your work with as many people as possible. That doesn’t mean to spam anyone. You should be sharing your content and creating a schedule to keep you organized with your planning. After all, successful marketers know how to get out into the marketplace and sell their goods and services. Bloggers need to do the same.
10. Take advantage paid advertising.
I came up with this tip shortly after realizing all of the platforms I use to promote my blog post were now offering paid advertising. Other platforms such as Instagram, Twitter, and Pinterest are now giving us a chance to gain a new followers with their paid advertising programs. If Facebook or Adwords has not worked well for you in the past, it might be time to try something new. Spend your marketing efforts on platforms that truly work for you.
11. Try writing by hand to get out of writer’s block.
I like to write many of my blog post by hand but, there is a way for you to write and have your text typed for you.There is one thing on my wishlist that I must have. My coach suggested that I purchase a Livescribe after I told her I like to write a lot of my content in notebooks. This item would save me a lot of time by allowing me to express my creativity by hand and having it go from handwriting to text. If you like to write the old way, by hand, then this could save you time as well.
12. Create content on the weekends as rough drafts.
I use this method when I want to post something 3-5 days a week. Update: I do not post 3 to 5 days a week anymore. I do post once a week.
I like to take advantage of weekends because I receive the most help with my children on Saturdays and Sundays. While they are away at grandmas or hanging out with dad, I have complete freedom to get several rough drafts done–ready to be completed and posted.
13. Themed days may work well when coming up with content.
Having one themed day will potentially give you 52 new posts each year. For example, I began a Motivational Monday series after finding out my audience enjoys reading memes and statuses. Find out what your audience likes and dedicate one day out of the week to continually provide them with that content.
14. List building strategies are key to your business.
Promote them continuously and often. This strategy should be implemented once you have your first blog post ready. Having an email list will give you the opportunity to market directly to your audience when you are ready to begin selling products or even marketing affiliate links. Find out what your ideal reader needs and provide the answer with a free mini-course, eBook, or webinar in exchange for their email address.
15. Always be willing to learn.
There is a lot to learn in the world of online marketing. There always seem to be something new happening or new platform emerging. Be sure to only market on the platforms that are best for you and your market, yet be willing to learn about other methods. Decide what will fit your needs and take action. Never ignore an opportunity to discover new features that are apart of the platforms you are currently using. It will only make you a smarter blogger and marketer. After all, you still have to get out there and promote your work.