Do you know how many times you should publish a blog post? Many bloggers are hitting the publish button weekly. I’m one of them. I used to try to post twice a week, but it became too overwhelming.
My homeschooling schedule, chores, and family matters didn’t allow me to post that often. Also, I began to be more involved with video and livestreaming.
Writing a blog post weekly meant that I needed to have the best blog content possible. This content needed to be epic. I wanted my content to be so good that it turned readers into subscribers. I also wanted my blog post to be so good that it could become an information product later on.
In this post I am going to show you what it is really like to blog with the understanding of content is king.
I want to propose this to you. Content is great! Information is even better. You want your readers to walk away from your blog post learning something.
I want to help you become the king or queen of epic information so you can dominate in your niche and attract future customers.
Building Your Epic Blog Posts With Ideas
The core of building great blog content starts with great ideas. You need tons of them. There are several ways to begin finding your blog content. It should identify a pain point and then solve a problem.
You could do the usual brain dump and think of every single idea you can imagine on the topic. While you are brainstorming try thinking of posts on your topic that could come from a different angle. For example, I wrote a blog post on how to get unsubscribed from my email list. It was more personal and a post on the best practices for email marketing.
How Often You Should Publish Your Posts
How often should I publish a blog post? That is one of the biggest questions I see from beginners and seasoned bloggers. I do know that the more you post the more traffic you should receive, if this statistic is correct. Check it out for yourself–13 Blogging Stats.
If you plan on publishing a blog post once a week all you need is 52 blog posts. Here’s a thought. Think about all of the major holidays you celebrate and the seasons of the year. See if any of them can be used as a theme for a blog post or two. Here is a list of examples:
- Valentine’s Day
- Mother’s Day
- Father’s Day
- Labor Day
- Independence Day
- Veterans Day
Depending on your niche you may be able to come up with posts ideas to fill up these slots. Just make sure you follow the rule of thumb of helping your readers solve a problem.
Let’s refer back to the list above. If you were to come up with post ideas for the seasons and holidays, you will only need 39 more blog posts. And you’re done! Can you see how simple that is? The best part is if you plan ahead for these kind of posts you will always have something more meaningful to share with your audience without feeling like you’re in a rush.
One last thing, the holiday and seasonal posts tend to do well for that specific time. You might see a spike in your traffic when sharing because it is relevant content for that time. Take advantage of it.
So, now let’s look at other places you can find blog post ideas.
Blog Post Categories or Tags
Have you ever thought about getting blog post ideas from your blog posts? Here is what I mean. You can look at what you’re already posting on your blog for more ideas just by looking at the blog categories (WordPress) or tags (Blogger). Here’s what you can do:
- Make a list of all of your blog categories or tags. I found my category section by going to posts and scrolling down to categories.
- Once you finished your list of categories or tags create a list of 5 ideas for each or for as many of them as you can.
- After completing this task you should have a list of fresh ideas you can add to your content calendar.
- I suggest that you use Trello to keep everything organized as you move along in scheduling your content. If you don’t know what Trello is or how to use it here is a blog post on how I use Trello to organize my blogger lifestyle.
Planning and Researching Your Blog Post Topic
Although you may know a lot about the subject you are writing about, it is still important that you research and plan properly. What I mean is that you must get a deeper understanding of what your reader needs and deliver it to them without the fluff. Fluff simply means a lot of anecdotes, storytelling, or boasting of your own success. No one really wants to read that all of the time.
As you are writing be sure to seek out information from books you have previously read. If you need more knowledge seek out a book or two to read to help you solidify your blog posts. You can even reference them with a link from Amazon to monetize your post.
You can also seek out sites with tons of authority on the subject you are writing about and reference them with an outgoing link.
Drafting Your Blog Posts with a Great Outline
Drafting your blog posts will always begin with a great outline. It keeps me organized and it helps me to write better.
I like to do this so I won’t be staring at a blank page. I simply fill out the sections as I go along. You can start your outline by hand, on a word processing program, or within the back end of your blog.
Note: There are times when my ideas will flow easier when I write in a notebook. If you ever find yourself stuck, get your notepad and pen to write out your thoughts. Trust me you will see an overall difference in the way you write by hand as opposed to typing your blog posts.
Now back to drafting your posts…
As you are filling in the subheadings be sure that you concisely explain each subtopic. Insert photos when needed. For example, if you are doing a tutorial you will definitely need to explain how to get from point A to point B. Use photos and/or video to illustrate your points and to add extra value.
Here’s kind of what my outline might look like
- Idea phrases and sentences I would want to include in this part
- Reference material—links, photo ideas, or video ideas
Use Your Drafts to Get Ahead
You can blog every day but you don’t have to publish a post every day. Use your drafts to get ahead and stay consistent with your blogging schedule.
I will admit that it can be difficult to stay on a consistent publishing schedule when you have a small children or family situations. But when you are available to edit a subtopic or two from one of your blog posts, then you are already winning the battle of consistency.
How many words should your epic post be?
In the beginning of this post I explained that I will show you how to create epic blog posts. An epic blog post means you are delivering content that is full of information. You are giving your reader tons of value they can use to help them in some area of their life.
The benefits of creating these types of posts means you will receive tons of shares and bookmarks. It really works! I have read posts that were so good I had to come back to them later and I had to share them on social media. I felt compelled to do it. Why? The information was relevant, it answered a need, and I knew it would help someone else.
An epic post will consist of 1,500 words or more. Most will say start at 2,000 words. By all means, aim at 1,500 when you are just starting to write epic blog posts.
I have consistently written posts on this blog that were very epic. The more words you have on the page, the more Google will recognize what your content is about.
The key to writing epic blog posts consists of the outlines, drafting, and making sure that you add any information that can concisely answer a specific question. Basically, over deliver on your blog post.
Epic posts can be a part of your monetization strategy. Use this type of post to truly ramp up your invitation to your email list. Use this tactic to funnel your readers to getting a free product and immediately direct them to a low priced item. I suggest this in my list of tools for monetizing your blog. You can get the list here.
Keyword Research Sets the Tone
Taking 15 minutes to research keywords will really help you set the tone for your blog posts. To me this is the most important part. If you want your posts to be found years and years to come, be sure to prioritize this part of your content creation.
When I work on my blog posts I follow the same path that I have given you. Once I am ready to write, I start looking at which keywords to include in my posts. I take all of my blog post ideas and compare them to synonyms and keywords that will help get my posts found. For example, if I had an idea to create a blog post on helping work at home moms find their authentic voice in marketing then I might think of key phrases such as:
- Online marketing for work at home moms
- Marketing for women in home business
- Work at home businesses
These are just examples of phrases that I put together that could relate to my blog post. I would suggest testing your ideas within the keyword planner from Google to make sure there is a keyword or phrase you can use that will get your content noticed within the search engines.
If you don’t know how to use it here is a basic overview.
- Go to Google keyword planner
- Type in one word or a phrase from your blog post idea
- See if anyone is searching for your idea
- If you can’t find anything think about other synonyms related to that word.
- Once you find the correct keyword start choosing keyword ideas based on the competition and the searches.
- Determine what is a good amount of searches per month. You definitely don’t want to go with 80 or 50,000 searches per month. Start small with 1,500 -10,000. You want a good amount of potential traffic for your keyword.
I love photos that are added to blog posts that tell a story or serve as a visual aid to the information within the post. Photos for a blog post can be used several ways.
- You can use photos to break up all of the text within your content.
- You can create a banner with text that has your blog subtopic. I personally, don’t do this within my blog posts, but if you take a look at my home page, I designed it with banners to break up the text and get people to scroll down to see what is next. The banners organize the page very neatly and make it more visually appealing even though they are simple. For a blog post, you can make a banner as simple or eye catching as you like, but also think about what your readers might be accustomed to.
- You can use photos to help you teach or to illustrate a point. It is easy to grab your own photo from the web just by using a program called Jing. Simply install it so you can make screen shots you can use for your blog posts.
- You can use photos to grab your readers’ attention to lead them to click on a link.
- You can use vibrant stock photos that fit within your niche to tell a story within your post. I like to use this specific technique to break up the long text.
Your photos and SEO (Search Engine Optimization)
If you’re beginning with blogging you already know that you have to learn so much. One of the ways you can get found within the search engines is to make sure you are naming your photos the keywords you will be using for your blog posts. Why? There will always be someone searching for specific photos using a particular keywords. When you name your photos using specific keywords it can lead people right to your site.
You should also use an alt tag that tells what the blog post is about, not necessarily what the photo is about. This is especially useful when you are creating photos for Pinterest. Every blogger should be creating photos that can be easily shared on Pinterest.
There have been numerous times when I wanted to share a post on Pinterest but there was not a pinnable photo found on the post. A pinnable photo should be 735 x 1102 in dimension.
Titles that Grab Your Readers Attention
Remember the section on researching keywords? The keywords that you have researched should be in the body throughout the post. You should also be using keywords in your titles as well. Be sure to have your keywords on your subheadings if applicable.
Play around with all of the keywords you researched in order to make interesting titles. Your titles should create some kind of emotion. You can also be creative with your titles every once in while by having a head line that is kind of sarcastic or against the norm. For example, look at the title of this blog post.
So there you have it. Let’s review how to get started with epic post.
- Have lots of ideas to choose from.
- Find your ideas from your blog.
- Think of scheduling your epic posts once a week.
- Plan and research your blog posts.
- Outline, draft, and get ahead of your publishing schedule.
- Keywords are a priority.
- Epic posts should be 1,500 words or more.
- Use photos to break up your content.
- Leverage photos to help you get found in the search engines.
- Use titles that grabs your readers attention.