You’re the creative type.
You might even have a lot of ideas on your mind.
You often find it difficult to really drill down and focus on one niche for your blog.
I know you have probably heard that you really don’t need a niche for your blog. However, I’m here to tell you that it’s not true. You do need a niche.
I have a confession to make. I’m a creative person too. I often find it hard to focus on one idea at a time. It can be a struggle to get things done sometimes as I find myself thinking of ways to improve one thing, when I have a specific project to finish. Let me be clear, I do make myself focus and just write those ideas down somewhere.
How to Find a Niche for Your Blog
Your blog needs a focus and it needs direction.
So how do you find a niche for your blog when you have so many ideas without ignoring your other passions?
First thing you should focus on is the subject you are most passionate about. If you are wondering if people are searching for that topic take a look at Google trends to see if that topic is trending upward. You don’t want to spend your time writing on a subject that is just a fad for a season.
If you don’t know how to use Google trends here is what you do:
Type in a word or short phrase that best describes your topic. Let’s say your topic is outdoor sports, you can type that into the “Explore” option to see if the subject is trending upward.
Then you can scroll down to notice any subtopics that are trending. Those can be used as other content ideas.
Once you find the perfect niche that you are passionate about you can search for more ideas on Answer the Public.
I recommend this tool a lot because it’s useful and has a mind map feel. It helps me to create a fast mind map of ideas. You will notice that you can download the visual document to reference later.
Here is a video on using answer the public. I stated you can find what your audience need with this tool. You can also discover more topics to write about when using it.
This tool should help you come up with blog posts to help you fill your entire content calendar.
How to Blog on Other Topics and Fulfill Your Blogging Passions
If you are truly wanting to go after those other ideas you can do so by guest blogging. Sure I know it is off the topic of your main blog however you can do it possibly get new readers to your blog. Here is the perfect example!
I once read a post on the Problogger site about why you should give homework to your blog readers and how to give it to them.
This was a guest post from another blogger. I enjoyed the post so much I decided to follow the link in the blog to learn more about the guest. Once I clicked on the link I discovered that the guest blogger has a blog on crocheting. So as you can see, this is a perfect example of fulfilling your various passions for blogging in many ways.
Another idea would be to write about other subjects on Medium. They promote the site as a place where you can tell stories. If you are looking to get your story out there then you can use this platform to write about other subjects that are important to you.
This site will always lead back to your main platform from your bio.
Another great idea would be to offer your services as a ghostwriter for a particular topic. You will fulfill your desires to write on a certain subject while making money. To me it’s a win, win situation.
Lastly, you can start a free blog that shares your thoughts with the world on a topic that you may find interesting.
To answer the question of whether you need a niche for your blog or not–yes you do. However, you can still create opportunities to follow blogging passions by following the suggestions listed above.
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