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If you monetize your email list then you are monetizing your blog.
The reason this happens is because you will more than likely funnel your readers on to your email list through a blog post.
So…no list, no money.
You have probably heard that the money is in the list. Yes you should be building an email list as a blogger. It doesn’t matter if you’re a new blogger or have been blogging for a little while; email list building is right for you.
The Business Side of Blogging
Getting new subscribers to your email list is part of the business side of blogging.
All businesses are interested in gathering leads. Leads equals those people who are interested in a company’s product and want to learn more. Perhaps their leads are interested in discounts or coupons. Maybe they want to stay connected to buy from them later. Whatever the case, these leads have the potential to become customers.
Therefore, if you replace leads with subscribers then you will clearly see the correlation with having an email list and increasing you’re blogging revenue.
If you have ever wondered how you can monetize your email list, you are reading the right post. I want to briefly share with you how you can monetize your email list.
1. Monetize Your Email List as Soon as Someone Subscribes
When someone opts-in to your list, you have one chance to make a sell immediately. This new subscriber is already interested in your content so you can make a paid offer right after they have subscribed.
Your paid offer can be in the form of a really good affiliate program—a course or eBook for an example. You can also offer a low cost product that you have created.
LeadPages is an email list building tool you can use to create landing pages that are separate from your blog to get potential subscribers to opt-in to receive your free offer. You can integrate it with GetResponse to deliver the free download.
2. Monetize Your Welcome Email
You only have one chance to make a great impression in the first email. Let’s use my welcome email as an example. If someone has not decided to buy the eBook I offer at the beginning on the landing page, I also offer this directly in the welcome email. You can do the same for a product you have created or an affiliate product.
Check out these welcome emails to inspire you. They have inspired me. If you come up with your own, beautiful welcome email be sure to add your promotional link for your product.
3. Monetize Your Autoresponder Series
The next few emails you send to your subscribers should offer value as you gently remind them of the product you are promoting. I would suggest that you pick one product to promote during these first few emails. All of this can be done by setting your autoresponder to send your first 7 emails.
Note: this can be adjusted to fit what is right for you and your business. Just make sure you are providing value and giving tips in the emails as you are promoting your product.
4. Monetize Your Email List by Continuing to Provide Value and Send Offers
Once the autoresponder series is over, I continue to send emails that can answer questions or concerns for my specific audience. If you don’t know what your audience wants then you can research sites like Quora or in Facebook groups. These emails that give valuable, actionable tips can be offered as exclusive content that is not offered on your blog. Still, remember to promote an eBook of an affiliate program that goes along with your valuable content.
Note: you do not have to promote a product in every email. However, it is still acceptable to give value then promote.
5. Concentrate on Building Your Email List
One of the things I would also suggest is to concentrate on building your email list. The more people you have on your list the greater the opportunity you will have to make money from your list. The reason this is true is that there will be subscribers who will not open your emails beyond the first few. They are those that are hoarding free information to further their business. However, there will be people on your list that are ready to invest to create a better life for their business or however you are solving their problem.
If you are finding that no one your list is buying, get them into another funnel. Offer another free offer and immediate paid offer to see if this will be a better fit for your list. Keep going until you have found the products and services your audience is looking for.
Check out this blog post on email marketing for bloggers. You will get valuable tips to help you build your email list.
The simple rule of thumb when it comes to monetizing your email list is to:
- Send a paid offer to your new subscribers as soon as they opt-in
- Create an autoresponder series of at least 7 emails in the beginning that offers value to your new subscriber.
- Continue to send valuable emails with your paid offers i.e. affiliate products or a product you have created.
- Send promotional emails on discounts and special offers.
- Create a new free offer and send new promotional emails related to that offer.