Make passive income.
Never have to work again.
These are some of the promises I have heard about publishing eBooks as a business model.
There is no doubt that the information product industry is big business. According to Forbes, the online learning industry is a 105 billion dollar business from their study in 2014. This statisic includes bloggers who are using their knowledge to create eBooks as a teaching tool to generate passive income.
As a blogger who blogs about blogging, you can use writing eBooks as a business model for your blog. As you grow and learn in your field and experience great results you may want to put everything you’ve learned into some sort of manual to help your readers.
Creating an eBook is a way to do without much overhead so you can keep the majority of your profits.
I have created a couple of eBooks in my lifetime as a blogger. I realized the income potential of this business model when one of my favorite online teachers, Sandi Krakowski, advised her followers to write an eBook to create authority.
I’m not going to lie, the last eBook I created failed miserably. The information was great but I was missing some key ingredients to help me sell more books.
They main thing was marketing. However, there are three subcategories under marketing that affected the sales of my eBook. So don’t make the same mistake.
Here are the missing ingredients:
- Creating a Buzz
- Attractive eBook Cover
- Wider Distribution
1. I Failed to Create a Buzz with my eBook
You have to pre-sell your book in order to make money writing eBooks work for you. I thought writing an ebook and sharing the landing page with my network of bloggers in Facebook groups would bring me sales. That did not work.
No one was paying attention because they were busy promoting their own blog posts. You can get buried in the sea of blog post promotion in large groups.
Looking back on my mistakes I would do something different. I would start a specific email list for my book where they can get a free chapter sneak peek. That would require driving traffic to this landing page for a specific amount of time.
Also, blogging about my book often, instead of posting once would definitely get more people interested in my book.
One more thing I will add to this is to create a challenge around the promotion of my book. I tried doing a webinar, but a challenge would be more appropriate for my time being a homeschool mom.
2. I Failed to Create a Great eBook Cover
There is a saying “Don’t judge a book by it’s cover.” But the reality is that everyone does. One of the most important steps is to have an eBook cover that will attract people to want to buy.
I’m thinking that the cover should create a source of curiosity or evoke an emotion. The question would be how to do this for a book about blogging.
I made the mistake of using a styled stock photo. Perhaps I should have polled readers to get their opinion about which cover they would choose. This is also a great way to get people interested in your book.
3. I Failed to Make My eBook Widely Available
Although I published the eBook on my own platform using Gumroad, I could have made it available on several platforms. I didn’t get around to doing it. I let so many distractions get in my way.
The platforms I could have used are Amazon, Gumroad, Etsy, Smashwords, and Apple.
So, I am going to doing some different things this time around to really promote my book. I’ve been studying and getting ready to release my new eBook.