Own Your Blogging Niche, Which Niche to Choose to Start a Blog - Desk of Katina Davenport


Let me be honest.

I don’t have the ability to know which niche to choose for your blog.

This decision is totally up to you.

But I can help guide you into clarity and focus for your blog.

Many bloggers make the mistake of choosing a niche that is too broad.

Others make the mistake of not choosing a niche at all.

To be successful in blogging you have to get clear about your blog topic.

Note: There is something you should know about me. I love helping bloggers come up with ideas for their blog. If you need any assistance with getting clear about your niche, sign up for the 5 day Become a Blogger Challenge and I will be happy to help. Join the Facebook group from the email and ask questions in the threads. The first day is all about finding becoming specific with your niche.

You can blog in a way that is comfortable for you. The key is found in knowing and owning your blogging niche.

Let’s take a look at how you should choose one for your blog.

Passion and Knowledge

I wrote a blog post a couple of years ago describing how to find a business idea using your story, passions, and talents. Coming up with a blog to write is much of the same thing. Simply replace talent with skill, which is writing.

Do you want to know the truth about blogging? If you don’t enjoy writing  or have basic writing skills you won’t be committed to blogging.

When you couple your writing skills with your passion and knowledge you will have a blog that is totally YOU and useful for your audience.

When you have knowledge about a topic within your passion, you should aware of all of the subjects. That means you can be a successful blogger writing about the things you already know and are willing to learn.

Below, I have listed some examples of blogs that are very specific. I think it is important to know that everyone is not blogging about blogging. Take a look at these examples.

Free blogging course to help you become a successful blogger

Examples of Niche Blogs

Socially Sorted – Social media blog dedicated to showing bloggers and businesses how to use visual content to gain more referrals on social media.

Black Weight Loss Success –  A blog that shares stories of African American women losing weight.

Napturally Curly – Teaches African American women how to transition to natural hair without cutting off their long tresses.

Upholster.com – A site that teaches people how to re-upholster furniture.

Basicbiology.net – Shares basic biology information.

Cookie and Kate -Vegetarian food blog.

I think these blogs are perfect examples of what it looks like when a blogger chooses a niche using their passion and knowledge.

Blogs People are Searching for Online

One the best tools you can use to find out how people are searching for answers online is to use a tool called Answer the Public. For this blog post, I use the tool to get answers to what blogs people are looking for on the Internet.

I typed in “blogs about” into the search bar, chose US, and hit “enter”. The results proves people are looking for specific types of blogs to help them with their problems. Here are some examples from the results.

  • Blogs about living with IBS
  • Blogs about living with fibromyalgia
  • Blogs about moms with depression
  • Blogs about how to make money
  • Blogs about fashion for plus size women

If your blog niche is all inclusive, then people might not stick around to read more of your content if it is very broad.

Don’t just write a blog about parenting, get more precise. Write a blog about fun activities for toddlers.

Don’t just write a blog about blogging, write a blog about the best blogging tools to grow your blog and how to use them.

Benefits of Having a Blogging Niche

I have experienced the benefits of having a blogging niche from the praise dance blog I started in 2012.

All of the traffic I have gained is mostly organic.

It has allowed me to be on the front of Google search.

My bounce rate is very low.

I have found it is much easier to gain ideas on what to write.

A blogging niche definitely helps with SEO. You already know the exact phrase or keyword your audience is searching for and you are more likely to use it in your content. You are also more likely to use these keywords in titles, when naming photos, in alt tags, and Pinterest descriptions.


Having a niche is very important. It will help you stand out in a crowd of other bloggers. Use the suggestions I mentioned in this post to help you come up with your unique niche. Also, join the 5 day Be a Blogger Challenge and I will be happy to guide you in this process.


How to know what blogging niche to choose.
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6 thoughts on “Own Your Blogging Niche, Which Niche to Choose to Start a Blog

  • June 5, 2017 at 12:10 am

    I definitely agree that it’s best to write about what you are passionate about. And great points about finding your niche!

  • June 2, 2017 at 4:54 pm

    Yes, well said. I follow a few blogs that you mentioned in this post too. Really great examples

  • June 2, 2017 at 4:43 pm

    Very interesting and I really enjoyed reading. I reckon even if you do choose a niche you won’t know Or learn what really works for you until you’ve done a few posts and had a good feel for which works best for you.

  • June 2, 2017 at 3:59 pm

    I recently started blogging and was STRUGGLING to find a niche… So I said to myself that I’ll just go with the flow. Reading your blog hot me so much more clarity, thank u

  • May 21, 2017 at 11:52 am

    This a great basic guide for anyone starting a blog or looking for what they did wrong when they did start theirs.


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