Content marketing is in.

It is not just for businesses and online marketers. Bloggers can get in on the fun of creating visual content to share on various social media channels: Instagram, YouTube, Pinterest, Facebook, and Twitter.

Each one of these social platforms has their own culture and purpose. Therefore, it is important to know how to create visual content for each one and navigate their system.

Note: I have Pinterest listed as a social media platform however, the experts are now calling it a search engine. I call it both a search engine and social platform because Google analytics refers to Pinterest as a social network.

In this post, I want to share with you the power of stories and the tools I love and trust to use in order to create an impact on social media.

First, let’s look at the power of storytelling.

Video is a powerful way to tell your story. Sadly so many bloggers shy away from videos.

The Power of Storytelling

Those who know me personally understand the soft-spot I have for dance. I’ve watched every popular dance show that has been around on television religiously.

Recently, I sat on the floor in front of the television with my husband as we watched my new favorite dance competition show “The World of Dance”. This show and many like it use video clips and interviews to evoke an emotion from us, the viewers.

Many of the contestants on the World of Dance told stories of obstacles they are trying to overcome or situations they are going through.

On one particular episode, there was a 14 year old girl who said she was dancing to release pain. Her mom explained in the interview that her family was going through a divorce and her dad wouldn’t be coming to her performance.

The power of her story coupled with her emotional dance solo left me trying not cry. Why? I know her back story, and dancers have a unique way of telling stories through movement.

Once the young teen’s performance ended, I was all in. I was cheering her on. I wanted her to move on to the next round so she can feel joy in her life despite the break-up of her family.

Do you see what just happened?

I became so engrossed into the story unfolding before my eyes that I wanted to make sure this little girl won. I am sure there will be voting from the public as all other competition shows requires. Undoubtedly, I will be voting for her.

I though about the power of stories and how I was moved to take action just by watching this television show. Then I thought about my blog and all of the books I have been reading about content marketing lately. Folks, this might be a strategy to your continued success in the online business of blogging.

Storytelling has to be translated into your story as a blogger and the story that can be connected with your blog posts.

If you can tell the story of your blog and business by using the content you already have, then you can start building loyal fans who will subscribe to your blog and buy your products because they believe in you, trust you, and like you.

If you don’t believe me then you should take a look at the book Don’t Sell Me, Tell Me. It is a different approach to selling anything online. So if you don’t want to be salezy, then get the book.

Let’s move on to the incredible 7 tools I love for creating visual content and telling the story of my blog.

7 Tools to Use to Create Visual Content

1. Canva Course

I must say, I have come a long way with my visual content. It took almost 2 years of trial and error. I also invested in a course for Canva. What? Why would anyone pay for a course to use Canva? Well, I am not a professional graphic designer. Although I have gotten better with my designs, I longed to understand how to use fonts, colors, spacing, and the best images for social media.

This was my first step to going to another level with my blog marketing and telling the story of my blog.

So, this is the first tool I would suggest if you are unsure of how your content will look.

The whole point of telling the story of your blog with visual content is to grab the viewers attention. This course helped me to get it together (so to speak).

2. Canva for Work

Use Canva for work to tell the story of your blog and to create beautiful blog images.

With no design experience you can use Canva’s templates to create stunning visuals to use on your blog and social media. I’ve invested in Canva for Work in order to use all of their features. I am on the site every single day preparing Pinterest Pins, updating photos, and creating inspiration memes.

They have now come up with animated photos which are in the Beta phase. And, you know these type of photos become videos on social media. Facebook recommends Fanpages to create more videos to widen their reach. In order use this feature and have access to all of the free 20,000 photos, you have to be subscribed to Canva for Work in order to get it. 

3. PicMonkey

Online photo editing to help you tell the story of your blog

If Canva for Work is not your thing, and you’re not looking to spend a lot of money on Photoshop then PicMonkey can work for you. They have a subscription option, although most people will advise to use the free service. You don’t get all of the features using the free version. For a nominal $4.99 per month you can have access to everything that is offered on the site.

PickMonkey has excellent tutorials on using their platform to create visuals. I highly recommend going through the articles and trying out the instructions.

4. PromoRepublic

Easily create social media posts using PromoRepublic

This is one of the best programs to help you create social media posts that will get your audience’s attention. The system reminds me of Canva. If you are familiar with the tabs on Canva, then you can easily navigate the site.

The difference is discovering over 100,000 templates in various niches. All you have to do is search for your niche and look at the templates in the results. There is also a cool feature that will remind you of what you can post on Facebook such as Father’s Day or National Donut Day. You can also post directly to your social media sites from PromoRepubic.

This tool is a time saver.

Try this tool free. It is worth it! No credit card required.

5. Lumen5

Lumen5 turn your blog post into videos

When ProBlogger Darren Rowse introduced this video development app, I knew it would be a hit! Once the word got out about a free software in Beta testing allowing publishers to use their blog posts to create video, the site nearly crashed.

As you know Facebook shows more video content in the newsfeed than links, text, and even photos. If you have ever felt unsure or intimated about showing your face in a video, well this is the tool to use.

You can also create your own story without using your blog posts.

I suggest adding more stories into your posts if you ever decided to use Lumen5 to give it a more story-like feel when creating a video using your blog posts.

It’s still up and running. Be patient with the site as it is still new.

Check out the video, made with Lumen5, I am using to convert readers into subscribers on my homepage.

6. Ripl

Give your social media marketing a boost and tell the story of your blog using Ripl

Ripl is a mobile app that can turn a photo into an animated photo/video. The free  version comes with limited templates and customization. There is a paid version of this app that is a little costly for the things it can do. It is a start to creating captivating animated messages on Facebook, Twitter, and Instagram. Find it on the App store and Google Play.

7. Magisto

Magisto, make the story of your blog come to life

Magisto is a super magical online and mobile app that takes photos, video, and music and compile them together into an incredibly engaging video. You can also find Magisto on Apple and Google Play. It has a free and paid version.

I used Magisto to create a welcome video for my YouTube Channel. Click play to see how instantly you can create professional looking videos that creates a story.

There you have it! These are the tools that I know and trust for helping me create the best story visuals for my blog.

This post does contain affiliate links. If you should purchase I will receive a commission.

Storytelling is an incredible content marketing tool that bloggers need to use in order to build loyal fans. This post explains the latest tools to share the the story of your blog.

7 Incredible Tools to Use to Share the Visual Story of Your Blog

27 thoughts on “7 Incredible Tools to Use to Share the Visual Story of Your Blog

  • June 26, 2017 at 8:54 pm
    Permalink

    We use a lot of these tools to create graphics for our blog, youtube channel, and social pages. They’re fab!

    Reply
  • June 26, 2017 at 1:42 pm
    Permalink

    I am familiar with canva but only the free version. I need to check these other ones out. The first part of your post has really gotten me thinking about how I could be a better story teller with my blog posts.

    Reply
  • June 26, 2017 at 1:05 pm
    Permalink

    Great post! I´m just starting with canva. So many great possibilities and I have no idea how to use it haha

    Reply
  • June 26, 2017 at 1:03 pm
    Permalink

    Just getting used to canva so I need that course! Thank you for the tips 🙂

    Reply
  • June 23, 2017 at 4:00 pm
    Permalink

    I already use a number of the tools you recommended but, I will take another look at magisto. I totally agree that the story carries the content.

    Reply
  • June 23, 2017 at 7:29 am
    Permalink

    These are great. I’ve been looking at a way to create better visual content and this is it! Thank you so much for the list!

    Reply
  • June 23, 2017 at 7:12 am
    Permalink

    These are great tools to use. I will try to check them out.

    Reply
  • June 23, 2017 at 5:02 am
    Permalink

    I am like you. If I know the back story I am more likely to show emotion. One thing I haven’t ventured into for my blog is video and I am scared of doing so.

    Reply
  • June 22, 2017 at 11:21 pm
    Permalink

    I will go ahead and check some of these out. I love how powerful someones storie can be and how quick it can touch you.

    Reply
  • June 22, 2017 at 2:41 pm
    Permalink

    My favorite social media platforms are Facebook and Pinterest. Great graphics are essential for both.

    Reply
  • June 22, 2017 at 2:07 pm
    Permalink

    Wow thanks for introducing me to all these wonderful tools! Yes storytelling is a very powerful way to turn readers into buyers!

    Reply
  • June 22, 2017 at 12:37 pm
    Permalink

    I use Canva everyday and this tool is just magic! So perfect! you can do so much on it! I don’t know the other tools but will be happy to try them out! xx corinne

    Reply
  • June 22, 2017 at 10:02 am
    Permalink

    I use CANVA right now and love it. I’m definitly saving this for future reference as it’s very helpful!

    Reply
  • June 22, 2017 at 9:31 am
    Permalink

    Thanks for this list!! I’m always on the hunt for new tools to help bring more and more great visuals to my blogs and social pages. I am already a huge fan of Canva. They just make it so easy to make image posts that get attention.

    I’ve also been experimenting with video lately as well (considering it’s like the new “It Girl” of content marketing these days). I saw that you had Magisto on here so I wonder if you got the chance to use any other video makers. I found one called slide.ly/promo and wondered if you had any insights to share on it too. Would love your input as always.

    Reply
  • June 21, 2017 at 7:00 pm
    Permalink

    I love Canva for Work. It’s the only paid service I use right now. I’ll have to check out the others!

    Reply
  • June 19, 2017 at 8:57 pm
    Permalink

    WOW! Thanks for sharing that information! I’m still learning so this will be very helpful!

    Reply
  • June 19, 2017 at 3:57 pm
    Permalink

    Wow, these are some AWESOME apps, I use Canva already, but am certainly looking for a way to get more engagement, and some of these seem perfect. I have saved these post for future use. Thanks for the great article!

    Reply
  • June 19, 2017 at 11:32 am
    Permalink

    This post is a great resource. I just started using Canva and I need that course. Thank you for sharing

    Reply
    • June 20, 2017 at 12:12 pm
      Permalink

      You’re welcome! That course is so helpful. I feel more confident in my designs because of the course.

      Reply
  • June 19, 2017 at 11:31 am
    Permalink

    This is so helpful! I use Canva for Work and am not sure how I feel about the price, but I’m sticking with it for now. I definitely will check out these other tools as well!

    Much love,
    Ashley | dearash.com

    Reply
  • June 19, 2017 at 10:58 am
    Permalink

    Thanks very much for sharing these resources. I’m a big fan of Canva and PicMonkey so I can’t wait to check out Promo Republic and Magisto – I’ve never heard of either of these before!

    Reply
    • June 20, 2017 at 12:15 pm
      Permalink

      You’re welcome Nadalie! Lumen5 is an awesome tool. Give it a twirl. You’ll be hooked.

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *