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Time stays long enough for anyone who will use it.~ Leonardo da Vinci
In one of my previous posts I wrote about defining your vision for your business when you have very little time. As a homeschool mom of three children I understand that time can be limited.
I am so grateful to have a husband that is truly supportive of me following after my dreams. He is always willing to assist in any way he can. We have a system in my house that allows me to work for a few hours once he is home from his job. It’s the perfect opportunity for me to blog or create visual content for my social media marketing strategies.
One of the reasons I decided to use blogging to start a business online is because it is a way to reach out to my ideal client. It seems that everyone is blogging these days, but how many are actually following a business model that will allow them to grow into a full thriving business.
Blogging is the tool that I am using to attract my ideal client. It also helps for my ideal readers to get to know me.
The great thing about starting a business online or a blog is that you can start without any capital or very little upfront cost.
Why Start Blogging
Blogging allowed me to be creative and has opened up opportunities to make money doing what I love. I started blogging on a site called Hubpages in 2012. I stumbled across their site while I was searching for ways to make money writing.
This site allows for writers to share ad revenue from Adsense and affiliates such as Amazon and eBay. I didn’t know anything about self-hosting a blog or even starting one with blogger when I began writing online. I learned a lot about content creation and how to monetize my content using this platform. I eventually moved on to starting my own site once I got familiar with the how to consistently post content.
Like many beginners, I used Blogger because of their friendly drag and drop style of creating a blog. That is where I started my first site, which was very successful. I completely stopped writing there but I do receive tons of traffic for this small niche of “praise dance.”
I spent a few years writing on this dance site and learned several things about using blogging as a way to connect with your ideal client. Here are a few things that I have learned:
- Creating a blog is a way to share your expertise while on social media. For example, if you have developed a product your ideal customer will want to know more about you, your company, and how your product will benefit them.
- Blogging will be the most fundamental way to attract new customers. Majority of moms that I know do not have a lot of time to walk up to 25 strangers in order to share a business or an opportunity (by the way, this is what I was told I had to do every day in order to have a successful direct selling business). Social media is the best resource to find customers for your business or readers for your blog. It is much easier to build relationships with others and send them to a landing page (blog) for more information.
- Blogging can be the primary tool you use to grow your business. If you are not inclined to writing, perhaps you will consider the other modes of sharing your expertise. I have encountered many bloggers who use video and place their videos on their blog sites. Others use a presentation style to convey their message with photos and very little text. It takes a lot of ingenuity in order to do this, but it can be done. You can also begin a podcast or online radio show to share your information.
- If you are planning on creating a course or coaching programs, you can use a blog to get your readers used to your teaching style and have them ready for your programs once they are launched.
- Monetizing your blog with trusted affiliate links can also help bring in income as you are developing content for courses and coaching programs.
How to start an effective blog for your business (or as a business)
- To begin blogging you should begin with a self-hosted site such as WordPress.org. I host my site on Hostgator. There are other options for hosting your site. Be sure to choose the right one for you.
- Start with an understanding of what you are trying to accomplish by using blogging for your business or as a business. Will you be creating tutorials for your ideal reader? Will you be sharing your thoughts about a subject? Will you be giving a behind the scenes look at your business? You always want to think about what your readers will learn while being on your blog.
- Find your ideal client or reader. I have heard many say that you don’t need to have an ideal reader, customer, or client. However, after reading several business marketing books, this is the first thing suggested when starting a business.
- Stay connected through email. Decades ago entrepreneurs spent hours on the phone, with a phone book calling people one by one. We have come a long way since that time. Social media has allowed us to present ourselves and our business to potentially millions of people. I like to think of new readers as a cold call. Generally they will find your blog through social sharing initiated by you. There will be many new readers in the beginning, but there will be those that will come back to read. Always be prepared to capture their attention by offering them a piece of valuable information so you can get their email address. This is now a lead and you can share your products and services with them more directly via email.
- Finding your niche. You will usually find your niche in the things that you are passionate about.
- Create a content calendar. Knowing your ideal reader will help you formulate blog posts and other content. Therefore, coming up with a content calendar will help you tremendously. When you are starting a new blog, think about 10 topics that you can begin writing on immediately and post them within your first 30 days. This has always been my strategy when I started writing on new platforms. When I began directing people to my posts. I wanted there to be other content available for them to read.
- Understand the culture of social media. Each platform is different. They all come with a different set of rules and best practices. When sharing content be sure to think about the needs of your ideal reader. This will help you formulate posts or visual graphics so that will speak to your audience.
- Come up with a quarterly marketing strategy to keep you in line with your goals for the blog and your business.
- Have a defined vision for your blog and business.
- Always be willing to learn in your expertise. This will help you as you are searching for new inspiration.
- Be mentally prepared for dealing with juggling spending time with your children and running your business.
- If nothing else, think of what your ideal client or customer needs and deliver that to them in your posts.
I know that blogging can be the catalyst that starts a business. Remember in order to make money with your blog you have to sell something. How will you be using your blog as a business. Let me know on my Facebook page or in the group Blogs that Sell.