Bloggers understand the notion of content being “king.” I understand that as well. You and I are bombarded with so much content it can be hard to keep up with our favorite blogs or social media accounts. I know know it is hard for me. There always seem to be a new favorite.
As we consume and create wonderful content I wonder if anyone is reading anymore. Well…yes. If that wasn’t true then blogging would be dead. That myth is another blog post. I won’t even get into that.
Here is something to consider. Are we really reading the books that matter most for our brand, business, and blog? Are we consuming books, implementing results or lessons and writing about what we have learned?
You see, your next blog post is wrapped up in someone else’s book. Picture this scenario. Let’s say your favorite expert writes a best selling book. You purchase the book and begin reading. There are so many lessons within the book to remember so you begin highlighting specific sections to review later. You begin to ponder on what you learned and maybe even write a few notes. Those lessons and coupled with your perspective will give rise to another blog post.
I think many Bloggers are truly missing content ideas by trying to come up with a thousand posts from scratch. Although you can come up with content about anything and never run out of ideas, your best work will come from inspiration found in someone else’s work. That doesn’t mean you copy those ideas. Simply, relate them to your business. Implement any steps and tell the whole world about the wonderful author and your results.
I have done it before in the post What Happened When I Read One of the Best E-Books on Marketing. Check that post out to see what I am talking about.
When you find inspiration in books from your niche or books that are motivating for your business, coming up with new ideas everyday will be easier for you.
If you are wondering how you can make this work for you then let’s look at how to bring the books you are reading together for content ideas for your blog.
Read Books in Your Niche
Learning is a consistent process for bloggers and entrepreneurs. Investing in a really great book from an expert will help you stay motivated to continue in your journey. Sometimes their books can feel like you’re having a 101 coaching call, especially when it answers your most pressing issue about your business. It can also help you take action. All of this can be used in a blog post expressing your experience and your expertise in this niche.
Offer a Post on What You Learned
Offer your readers an inside look into what you are learning by creating specific content that can teach what you are learning as it applies to your business. What better way to show what you know and how you are growing as an expert than to share what you have mastered while reading a particular book. If applicable create your own how-to or tutorial based on the information you have learned. At the end offer an affiliate link to the book if the book can be found on Amazon.
This format is way better than doing a regular book review where you explain what you liked and didn’t like about the book. People really want to know what is inside the book. If you can demonstrate it by teaching something from the book than you have a really unique book review.
Do this regularly and you will have a new schedule of blog posts to publish.
Motivate Your Readers With Direct Quotes
If you do this make sure you attribute the author. Authors that write motivational books can be a great tool for finding quotes that have not been used on the Internet yet. Create a list post of the 10 most inspiring lessons from so and so’s book, for an example. I think you understand what I am saying, right? And, just with all the other posts leave a link on where to find the book. If you feel it is necessary reach out to the author and let them know you have written a post on their book. They will feel honored and maybe be feel inclined to share the post.
Note: I do not regularly suggest that you create content just for authors or “famous” bloggers to share your post. I know there are bloggers that teach to do this as a traffic tactic. In my opinion, that can be along the lines of using people. I am not into using anyone just for page views. Do it, but be authentic if you really want to create a lasting relationship.