Content marketing is in.
It is not just for businesses and online marketers. Bloggers can get in on the fun of creating visual content to share on various social media channels: Instagram, YouTube, Pinterest, Facebook, and Twitter.
Each one of these social platforms has their own culture and purpose. Therefore, it is important to know how to create visual content for each one and navigate their system.
Note: I have Pinterest listed as a social media platform however, the experts are now calling it a search engine. I call it both a search engine and social platform because Google analytics refers to Pinterest as a social network.
In this post, I want to share with you the power of stories and the tools I love and trust to use in order to create an impact on social media.
First, let’s look at the power of storytelling.
The Power of Storytelling
Those who know me personally understand the soft-spot I have for dance. I’ve watched every popular dance show that has been around on television religiously.
Recently, I sat on the floor in front of the television with my husband as we watched my new favorite dance competition show “The World of Dance”. This show and many like it use video clips and interviews to evoke an emotion from us, the viewers.
Many of the contestants on the World of Dance told stories of obstacles they are trying to overcome or situations they are going through.
On one particular episode, there was a 14 year old girl who said she was dancing to release pain. Her mom explained in the interview that her family was going through a divorce and her dad wouldn’t be coming to her performance.
The power of her story coupled with her emotional dance solo left me trying not cry. Why? I know her back story, and dancers have a unique way of telling stories through movement.
Once the young teen’s performance ended, I was all in. I was cheering her on. I wanted her to move on to the next round so she can feel joy in her life despite the break-up of her family.
Do you see what just happened?
I became so engrossed into the story unfolding before my eyes that I wanted to make sure this little girl won. I am sure there will be voting from the public as all other competition shows requires. Undoubtedly, I will be voting for her.
I though about the power of stories and how I was moved to take action just by watching this television show. Then I thought about my blog and all of the books I have been reading about content marketing lately. Folks, this might be a strategy to your continued success in the online business of blogging.
Storytelling has to be translated into your story as a blogger and the story that can be connected with your blog posts.
If you can tell the story of your blog and business by using the content you already have, then you can start building loyal fans who will subscribe to your blog and buy your products because they believe in you, trust you, and like you.
If you don’t believe me then you should take a look at the book Don’t Sell Me, Tell Me. It is a different approach to selling anything online. So if you don’t want to be salezy, then get the book.
Let’s move on to the incredible 7 tools I love for creating visual content and telling the story of my blog.
7 Tools to Use to Create Visual Content
1. Canva Course
I must say, I have come a long way with my visual content. It took almost 2 years of trial and error. I also invested in a course for Canva. What? Why would anyone pay for a course to use Canva? Well, I am not a professional graphic designer. Although I have gotten better with my designs, I longed to understand how to use fonts, colors, spacing, and the best images for social media.
This was my first step to going to another level with my blog marketing and telling the story of my blog.
So, this is the first tool I would suggest if you are unsure of how your content will look.
The whole point of telling the story of your blog with visual content is to grab the viewers attention. This course helped me to get it together (so to speak).
2. Canva for Work
With no design experience you can use Canva’s templates to create stunning visuals to use on your blog and social media. I’ve invested in Canva for Work in order to use all of their features. I am on the site every single day preparing Pinterest Pins, updating photos, and creating inspiration memes.
They have now come up with animated photos which are in the Beta phase. And, you know these type of photos become videos on social media. Facebook recommends Fanpages to create more videos to widen their reach. In order use this feature and have access to all of the free 20,000 photos, you have to be subscribed to Canva for Work in order to get it.
If Canva for Work is not your thing, and you’re not looking to spend a lot of money on Photoshop then PicMonkey can work for you. They have a subscription option, although most people will advise to use the free service. You don’t get all of the features using the free version. For a nominal $3.99 per month you can have access to everything that is offered on the site.
PicMonkey has excellent tutorials on using their platform to create visuals. I highly recommend going through the articles and trying out the instructions.
This is one of the best programs to help you create social media posts that will get your audience’s attention. The system reminds me of Canva. If you are familiar with the tabs on Canva, then you can easily navigate the site.
The difference is discovering over 100,000 templates in various niches. All you have to do is search for your niche and look at the templates in the results. There is also a cool feature that will remind you of what you can post on Facebook such as Father’s Day or National Donut Day. You can also post directly to your social media sites from PromoRepubic.
This tool is a time saver.
Try this tool free. It is worth it! No credit card required.
When ProBlogger Darren Rowse introduced this video development app, I knew it would be a hit! Once the word got out about a free software in Beta testing allowing publishers to use their blog posts to create video, the site nearly crashed.
As you know Facebook shows more video content in the newsfeed than links, text, and even photos. If you have ever felt unsure or intimated about showing your face in a video, well this is the tool to use.
You can also create your own story without using your blog posts.
I suggest adding more stories into your posts if you ever decided to use Lumen5 to give it a more story-like feel when creating a video using your blog posts.
It’s still up and running. Be patient with the site as it is still new.
Check out the video, made with Lumen5, I am using to convert readers into subscribers on my homepage.
Ripl is a mobile app that can turn a photo into an animated photo/video. The free version comes with limited templates and customization. There is a paid version of this app that is a little costly for the things it can do. It is a start to creating captivating animated messages on Facebook, Twitter, and Instagram. Find it on the App store and Google Play.
Magisto is a super magical online and mobile app that takes photos, video, and music and compile them together into an incredibly engaging video. You can also find Magisto on Apple and Google Play. It has a free and paid version.
I used Magisto to create a welcome video for my YouTube Channel. Click play to see how instantly you can create professional looking videos that creates a story.
There you have it! These are the tools that I know and trust for helping me create the best story visuals for my blog.
This post does contain affiliate links. If you should purchase I will receive a commission.