Let’s be real.
We have all read the blog posts on writing longer content. It often leaves me feeling like a shorter blog post will not do well at all.
Professional bloggers recommend writing posts with 2,000 words or more because that is what readers want.
What if I told you, you don’t have to write epic blog posts.
It goes against all of the blogging advice online at the moment.
In this blog post, I am going to explain why you may not need to write epic blog posts. Before I get into the length of your blog posts, let’s take a look at the goal of your posts.
What is the goal of your blog post?
I didn’t know my blog post needed a goal.
I can hear what you’re thinking. Well, not really. But I can bet you are probably thinking something similar.
Everything we do online needs a goal otherwise we will be shooting in the dark.
In a previous post, I offered some blog post ideas and headlines to help you fill your content calendar. Now….those blog post ideas need goals behind them.
There are questions you should ask yourself when creating a goal for your blog posts.
Setting a Goal for Your Blog Post- Questions to Ask Yourself
- Am I writing this post for traffic and social shares?
- Will this post invite readers to join my email list?
- Can this post get the attention of a big name sponsor?
- Can this post start a conversation with my existing readership?
- Is this post designed to sell an affiliate product or product of my own?
- Is this post supposed to get the attention of another blogger in my niche so that we can collaborate on future projects?
These questions represent how you will structure your blog post. It also gives you a clue as to the type of post you should create.
If you’re writing a blog post to get the attention of a big name sponsor then you should write product reviews of products that you have already used. It is also a great way to monetize your blog post. Pageviews and social shares matter greatly to getting the attention of a sponsor. Therefore, you will probably want to be very thorough with your blog post. This might require creating a post with a higher word count, tables, photo examples, and even a video.
If you are writing a blog post to announce a new free opt-in offer then this post might be a little shorter. I have the perfect example for a new opt-in offer I created on getting more traffic. I included a video introduction and wrote a short post about the opt-in offer.
A really good list post could be more lengthy if you are including a few sentences about the links or subtopics you mention.
A goal driven post is what will determine the length of your blog post. But there is another factor.
Another Factor for Determining the Length of Your Blog Post
It would be great if there was a magic number for the length of a blog post.
Every couple of months there is always someone saying that you should create epic blog posts. Then there is someone saying you should write shorter posts or break long posts into bite-sized chunks.
I mentioned in the previous section how the goal of your blog post could determine the length of your post.
There is another determining factor involved–your niche.
For example, if you are a food blogger you will write less words. You will use more photos to describe a recipe or maybe even a video. You might tell a story about where the origin of the recipe. I don’t foresee your blog post being more than 300 words.
If you have an e-commerce site you may not write over 500 words about a product, service, or something about your business.
I’ve seen cases where beauty and fashion bloggers use more pictures rather than writing epic blog posts.
From my perspective bloggers in niches such as online marketing, health, and finance tend to publish epic blog posts.
You do not have to write 2,000 to 10,000 words in order to rank well in your niche. While Google will have more text to determine the subject of your writing, you must make sure the length of the post truly serves your audience.