For example, let’s say that we want to promote Drip as the better alternative to Infusionsoft… We would write up a comparative article that shows all of the reasons we like Drip better. We would then login to Google Adwords and create an ad campaign that links to our article and targets anyone who searches for “Infusionsoft” or “Infusionsoft Alternative.”
If you've taken the time to build an email list, then you should use that opportunity to survey your subscribers. Consider asking them, specifically, what they're most interested. I recently did this and the answers actually surprised me. However, another thing the answers did was allow me to laser-focus my affiliate offers in the right direction. This is invaluable information and it's coming straight from your list.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks.[35] Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
In addition, the Guides say, if there’s a connection between an endorser and the marketer that consumers would not expect and it would affect how consumers evaluate the endorsement, that connection should be disclosed. For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. The same is usually true if the endorser has been paid or given something of value to tout the product. The reason is obvious: Knowing about the connection is important information for anyone evaluating the endorsement.
You are the sole and exclusive owner of the Affiliate Trademarks and have the power to grant to FatCow the license to use such marks in the manner contemplated herein, and such grant will not (i) breach, conflict with, or constitute a default under any agreement or other instrument applicable to you or binding upon your assets or properties, or (ii) infringe upon any trademark, trade name, service mark, copyright, or other proprietary right of any third person or entity.
Amazon operates a volume-based advertising fee structure. The more products that are shipped as a result of your affiliate links, the more you'll make per sale. Once you have sold enough products to move up to a different advertising rate, all subsequent sales will give you commission at that rate, until and unless you reach the next fee level. Note that some products are exempt from this commission structure.
I’ve been an Amazon affiliate for many years. At first it was great but now Amazon treats affiliates more like competitors than a feeder of business. Amazon’s performance after a transaction is “handed off” to them is horrible. In any given month they “loose” from 60% to 80% of my customers’ orders at check out. These are not conversion rates on a link but actual orders at check out.
Writing product reviews are an excellent way to enhance your credibility as an affiliate marketer. This is especially easy with information products like e-books which are relatively inexpensive. After establishing some steady income it may even be worth buying higher-end products, provided you get in touch with the product creator to work out a strategic marketing plan that takes you to the next level.

From time to time, we may run general special programs or promotions that may provide all or some Associates the opportunity to earn additional or alternative fees (“Special Program Fees”). For the avoidance of doubt (and notwithstanding any time period described in this section), Amazon reserves the right to discontinue or modify all or part of any special program or promotion at any time. Unless stated otherwise, all such special programs or promotions (even those which do not involve purchases of Products) are subject to disqualifying exclusions substantially similar to those identified in Section 2 of this Fee Statement, and any restriction under the Program Documents applicable to a Product purchase will also apply on a substantially similar basis as restrictions for special programs or promotions.
b. Observe and honor GenealogyBank.com's exclusive right of ownership as to the names of its property, including but not limited to its trademarked name and any variations thereof within all pay-for-placement and other search engines. GenealogyBank.com grants to you a limited right to the use of its trademarked names solely for promotional purposes in conjunction with the relationship as described in this Agreement.
All confidential information, including, but not limited to, any business, technical, financial, and customer information, disclosed by one party to the other during negotiation or the effective term of this Agreement which is marked "Confidential," will remain the sole property of the disclosing party, and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission of the disclosing party.
Smaller and newer e-commerce businesses often find this practice especially appealing (although Amazon.com uses it, too). Unlike pay-per-click advertising, which charges merchants every time someone clicks on a link to their site, affiliate marketing costs nothing unless there is a sale — at which point a commission, typically between 4 and 20 percent, is paid. It has become an essential part of the online marketing toolbox, generating fees that Forrester Research projects will reach $3.4 billion next year.

(d) You will not use any Program Content, including any name or likeness embodied in that Program Content, in a manner that implies a person’s or company’s endorsement or sponsorship of, or commercial tie-in or other association with, any product, service, party, or cause (including by placing unrelated third party materials in close proximity to Program Content).
Thanks for sharing your experience. It was a real eye-opener for me. I am new to affiliate marketing and am looking for ways to make a steady income. Your affiliate program seems to fit my needs. If you have the time email me with your affiliate link to signup and I hope you can help me get started the right way. Any assistance would be greatly appreciate. Be Blessed.
My only suggestions would be to email them back, clarify why they think your website is a social network. If your site is empty of content (such a bunch of empty pages waiting for content to be added), I would fill those pages up/delete them before reappyling to the program. Also make sure you have more content than just affiliate content. You want to be providing real value to the audience, plus you don’t want Google to think you are a thin affiliate website.
Among the networks, Commission Junction and Rakuten LinkShare are the largest, with deep rosters of affiliates. ShareASale is smaller, but is considered stricter when it comes to policing members, according to several program managers interviewed. It has also been vigorous about encouraging affiliates to abide by new Federal Trade Commission regulations that require bloggers to disclose when they are receiving compensation in return for products they endorse.
In concept, Gawker Media’s content is created to inform, and then they monetize within it where possible. I say “in concept” because I’m sure that their content strategy is not entirely uninfluenced by their ability to monetize it. But the important aspect is that the content their sites produce would still have relevance, purpose and value to a user without being monetized.
SEO – I have a full guide on Youtube SEO. You’ll basically want to research a video keyword in YouTube’s Autocomplete dropdown, then craft your video title/description to include your keyword. Write a long description and embed it on your blog to get more views. Create a nice custom thumbnail and make your videos long and thorough, just like your blog posts should be.
SEO – I have a full guide on Youtube SEO. You’ll basically want to research a video keyword in YouTube’s Autocomplete dropdown, then craft your video title/description to include your keyword. Write a long description and embed it on your blog to get more views. Create a nice custom thumbnail and make your videos long and thorough, just like your blog posts should be.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]
We will provide all of the information necessary for you to make Links from your Affiliate Site to our site. FatCow will be solely responsible for order processing (including payment processing, cancellations, and refunds) for orders for FatCow Products and Services placed by a Referred Customer following a Link from your Affiliate Site, for tracking the volume and amount of Qualified Purchases generated by your Affiliate Site, and for providing information to Affiliates regarding Qualified Purchase statistics. FatCow will be solely responsible for all order processing, including but not limited to payment processing, cancellations, refunds and related FatCow service.

You grant to us a non-exclusive license to utilize your name, title, trademarks, and logos (the "Affiliate Trademarks") in any advertisement or other materials used to promote FatCow and the Affiliate Program, provided that FatCow’s use of the Affiliate Trademarks is not required and is at its sole discretion. This license shall terminate upon the termination of your participation in the Affiliate Program.

Next, retailers have to decide which affiliate network to use. The networks provide the back-end technology needed to operate an affiliate program: software that tracks which sales should be attributed to which affiliates; an easy way for affiliates to upload advertising banners and logos; accounting systems that debit a merchant’s account and issue payments to affiliates for their commissions. The networks typically charge merchants a flat fee of $500 a month or 20 to 30 percent of affiliate payments (whichever is higher).
At first I was reluctant to promote Amazon.com due to the poor cookie duration and low commissions. However, since Amazon has a huge inventory, it’s a trusted site, and you also get credit for sales customers make even though you weren’t necessarily promoting that specific product, it tends to make up for the negatives, so I have started promoting Amazon more. Great post btw!
22) Reservation of Rights: GenealogyBank.com may terminate this Agreement at any time if your site is determined (at our sole discretion) to be unsuitable for the Program, even if your site has not changed since the time that your Affiliate Program application was accepted. GenealogyBank.com also reserves the right to monitor Affiliate sites at any time to determine whether they are in compliance with this Agreement. 

Who can tell me if “link masking or cloaking” is a violation of the Google TOS? I think it is and I see dozens of affiliate sites doing it. I also see quite a few sites not using “nofollow” on their affiliate links. Unless your masked link says something like “I bought product X used in this review at Amazon.com” it would be a violation. I think if reported, you’d be in for a manual spam action against your site. Thoughts?

Wonderful post. Thanks for sharing the insights. Would you mind throwing some light on not your product itself but the competition your product had prior to you entering. For example – I sell essential oil in the geated beauty category and since the competition is so fierce, I’m struggling to make organic sales. Indeed, sales and reviews seem to be the mantra for AMZ algo. I’m currently trending at 31 reviews and should hit the 50 review mark in 2 weeks hopefully. I’m truly hoping things start to change then.

Even an incentive with no financial value might affect the credibility of an endorsement and would need to be disclosed. The Guides give the example of a restaurant patron being offered the opportunity to appear in television advertising before giving his opinion about a product. Because the chance to appear in a TV ad could sway what someone says, that incentive should be disclosed.
f) If it proves impossible to arrive at a mutually satisfactory solution through online mediation, we agree to submit the dispute to binding arbitration at the following location: for legal actions or proceedings between the Program Operator and you, in Anchorage, AK, USA under the commercial rules of the American Arbitration Association. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.[37]
Among the networks, Commission Junction and Rakuten LinkShare are the largest, with deep rosters of affiliates. ShareASale is smaller, but is considered stricter when it comes to policing members, according to several program managers interviewed. It has also been vigorous about encouraging affiliates to abide by new Federal Trade Commission regulations that require bloggers to disclose when they are receiving compensation in return for products they endorse.
This is how you turn visitors into buyers into raving fans. If anyone is serious about "making it" in affiliate marketing, or simply making any semblance of money online, they have to adhere to this single principle. The better you get at creating an emotional attachment during each stage of your funnel, the more likely you'll be to succeed and even to get rich through your efforts.
For example, someone like Tim Ferriss can recommend products to his audience because he has earned an authoritative voice on fitness, productivity, learning and lifestyle design through his blog and his books. Tim’s blog is a perfect example of how to build a successful affiliate model. Tim rarely actually recommends products, but when he does you can tell he is being genuine and not just trying to earn money from his audience.
ClickBank is filled with beginner-friendly features. Because of their different types of product, the sale potential of ClickBank is high. Everybody wants more information online; that’s the nature of the Internet. Therefore, it’s easy to monetize off the program. Additionally, to get started working with ClickBank, you don’t need to have a website. ClickBank provides a lot of information on how to get started and set up. It’s a big perk of working with them. ClickBank basically walks you through the whole process. Learning about affiliate marketing is easy when your program is holding your hand.
Amazon launched back in 1994 and, two short years later, they developed their Amazon Associates program. In so doing, Amazon was able to increase exposure to their marketplace by enabling web developers and site owners to work as evangelists for their products. It helped drive more traffic to Amazon while giving these business-minded individuals the opportunity to generate more revenue for their own sites and businesses.
You wouldn’t install the same Google Analytics code on every single website you own right? Of course not, because you wouldn’t be able to tell how much traffic each of your websites were receiving individually. So the same thing can be said for tracking the money you make on your websites (and yet people still tell me they use only one Amazon tracking ID for all of their websites /facepalm). In the ,past I’ve gone so far as to create 15 different tracking ID’s for use on a single website.
I thought I would just bring something else to your attention; I did take a second to look at your site; you know why I left within just one second? EXACTLY! You have less then 3 seconds to make your first impression on visitors; if your visitors are bouncing off your site at the speed of light, they either found your site by mistake, or they were not impressed with your site, and left, which means? right, they did not trust your site!!! What happens if you have a high bounce rate? right, you can certainly lose rankings! Is google going to keep sending you traffic if you have nothing to offer? nope! I can not say this is your problem, or you could have multiple problems going on at the same time to cause you to lose rankings. I can tell you one thing for sure by just taking a 1 minute look at your link profile; You have quite a few links, and you have almost no authority, what does this mean? This most likely means you are spamming your link to poor quality sites. You also have a massive amount of do-follow links which does not look natural vs your no follow links, and with your site having low trust flow, do you think your site deserves that many do-follow links? I wonder what google thinks? at first glance, your anchor/link diversity does not look to bad, so your anchor/text does not look over-optimized, but whoever is building links for you, consider firing them immediately, as you are getting all the wrong links. I am going to assume at this point google has certainly given you a penalty; Your next move to to hire someone to audit your site, and start disavowing/removing bad links from your portfolio, over time, your rankings may come back, and that may depend on other factors also, but at this point, it certainly looks like you have link issues. Just a little bitty research goes a long way. good luck.
Companies online will give you a commission if you refer a customer to them. An easy example would be with Amazon. Amazon has an affiliate program called Amazon Associates. It’s free to join and takes just a couple minutes to set up. From there you can search every product that is on Amazon and get your personal referral link. Let’s say your friend mentioned they wanted a new TV. You could send them your referral link for a TV on Amazon. Your friend buys the TV for $500, and Amazon gives you 6% of that sale. That means you made $30 without doing anything. Pretty cool, huh?
In concept, Gawker Media’s content is created to inform, and then they monetize within it where possible. I say “in concept” because I’m sure that their content strategy is not entirely uninfluenced by their ability to monetize it. But the important aspect is that the content their sites produce would still have relevance, purpose and value to a user without being monetized.
Although I am an “uber-experienced newbie” in the Internet Marketing world, I was an Amazon-phobic, having been only familiar (and seen some success) with ClickBank products, not venturing into anything outside CB. The low commissions and lack of knowledge on how to correctly promote the products and inner workings of their affiliate program was another deterrent in getting started.
Cookies are small pieces of data that remain on your browser once you have visited a website. It is important as an affiliate to maximize cookies so you can get the most commission possible. This includes asking users to opt in to cookies and agreeing with your merchant to allow for a 30- or 60-day cookie. This means that if anyone clicks on an affiliate product through your website and converts within 30 or 60 days, you still receive the commission – perfect for those who abandon shopping carts but then come back weeks later.

The question you need to ask is whether knowing about that gift or incentive would affect the weight or credibility your readers give to your recommendation. If it could, then it should be disclosed. For example, being entered into a sweepstakes or a contest for a chance to win a thousand dollars in exchange for an endorsement could very well affect how people view that endorsement. Determining whether a small gift would affect the weight or credibility of an endorsement could be difficult. It’s always safer to disclose that information.
We may change your Account Identifiers or Data Feed Access ID from time to time. An Account Identifier that is a private key or a Data Feed Access ID that is a password is for your personal use only, and you must maintain its secrecy and security. You may not sell, transfer, sublicense, or otherwise disclose your private key or password to any other person or entity. An Account Identifier that is a public key or a Data Feed Access ID that is a username is not secret.
The Program Operator requires your primary email address be listed in your affiliate Profile. Affiliates will not be able to use the website or participate in the affiliate program until their email addresses are verified. Those who fail to verify their email address or use an email address that generates an error response consistently (e.g., “User is over quota” or “Mailbox full”) will forfeit any commissions due and this contract will be terminated immediately. You may not use an email address with an auto responder as your Program Operator email address. When you visit the Program Operator’s websites or send emails to, you are communicating electronically. You consent to receive communications from the Program Operator electronically. The Program Operator will communicate with you by email or by posting notices on this site. You agree that all agreements, notices, disclosures and other communications that the Program Operator provides to you electronically satisfy any legal requirement that such communications be in writing. If you are an  affiliate, you understand that you may NOT opt out of any emails that you receive from the Program Operator. As an affiliate, you must continually have a valid email account on file with the Program Operator or we reserve the right to terminate your participation immediately, without any refund of any license fees paid or payment of any commission due.
To make this type of business a success, you do need to plan it. You can't just pick any niche. If you pick a niche but the people in that niche aren't big on purchasing things, then your business won't succeed. You have to really research the niche you are interested in to make sure the people in your niche are looking and willing to purchase the products you recommend. Also, you need to plan and research the products you recommend. Don't just recommend any product that you find. It needs to be of high quality. If you recommend poor quality products, your readers will stop listening to your recommendations.

(d) You will not, without our express prior written approval, use any Product Advertising Content on or in connection with any site or application designed or intended for use with a mobile phone or other handheld device (which prohibition apply neither to any site that is not designed or intended for use with such devices but that may be accessible by such devices, such as a non-mobile-optimized site accessed via an internet browser on a tablet device, nor an Approved Mobile Application as defined in the Participation Requirements or any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, blu-ray players, or dvd players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).

Other than the limited licenses expressly set forth herein, we reserve all right, title and interest (including all intellectual property and proprietary rights) in and to, and you do not, by virtue of this License or otherwise, acquire any ownership interest or rights in or to, the Associates Program, Special Links, link formats, Program Content, PA API, Data Feeds, Product Advertising Content, any domain name owned or operated by us, information and materials on any Amazon Site or the Associates Site, our and our affiliates’ trademarks and logos (including the Amazon Marks), and any other intellectual property and technology that we provide or use in connection with the Associates Program (including any application program interfaces, software development kits, libraries, sample code, and related materials).
At the time, I had a ton of people reaching out wanting to hire me (I ranked my self #1 in Google for WordPress SEO Consultant, WordPress SEO Expert, many other good keywords). Unfortunately I struggled with basic things you need to run a service-based business… keeping track of clients, time management, and making sure I was charging clients for my time (and getting them to create content which often seemed impossible). 

MERCHANT.COM MAKES NO EXPRESS OR IMPLIED REPRESENTATIONS OR WARRANTIES REGARDING MERCHANT.COM SERVICE AND WEB SITE OR THE PRODUCTS OR SERVICES PROVIDED THEREIN, ANY IMPLIED WARRANTIES OF MERCHANT.COM ABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT ARE EXPRESSLY DISCLAIMED AND EXCLUDED. IN ADDITION, WE MAKE NO REPRESENTATION THAT THE OPERATION OF OUR SITE WILL BE UNINTERRUPTED OR ERROR FREE, AND WE WILL NOT BE LIABLE FOR THE CONSEQUENCES OF ANY INTERRUPTIONS OR ERRORS.
This Agreement contains the complete terms and conditions that apply to you becoming an affiliate in Merchant.com's Affiliate Program. The purpose of this Agreement is to allow HTML linking between your web site and the Merchant.com web site. Please note that throughout this Agreement, "we," "us," and "our" refer to Merchant.com, and "you," "your," and "yours" refer to the affiliate.

An affiliate marketing agreement is a contract between a business and an individual or company who agrees to market or promote the business in exchange for a commission amount. According to corporate law and taxes, an affiliate is defined as a company that is related to another company often in a subordinate role. For companies to be affiliated, one must have control over the other or both must be controlled by a third company.
6.1. Each party owns and shall retain all right, title and interest in its names, logos, trademarks, service marks, trade dress, copyrights and proprietary technology, including, without limitation, those names, logos, trademarks, service marks, trade dress, copyrights and proprietary technology currently used or which may be developed and/or used by it in the future.12.2. We grant you a limited, revocable, non-exclusive, license to use the graphic image and text, which may include our name, logos, trademarks, service marks (collectively, the "Brian Tracy Marks"), designated in the Offer, only as provided to you through the Brian Tracy Affiliate Partnership Program and solely for the purpose of creating links from your Emails and Site to our Site pursuant to this Agreement. Except as expressly set forth in this Agreement or permitted by applicable law, you may not copy, distribute, modify, reverse engineer, or create derivative works from the same. You may not sublicense, assign or transfer any such licenses for the use of the same, and any attempt at such sublicense, assignment or transfer is void. Any prominent use of the Brian Tracy Marks on your Site must be approved by Brian Tracy prior to publishing. We may revoke your license at any time by giving you written notice.
You hereby agree to indemnify and hold harmless Merchant.com, and its subsidiaries and affiliates, and their directors, officers, employees, agents, shareholders, partners, members, and other owners, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys' fees) (any or all of the foregoing hereinafter referred to as "Losses") insofar as such Losses (or actions in respect thereof) arise out of or are based on (i) any claim that our use of the affiliate trademarks infringes on any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party, (ii) any misrepresentation of a representation or warranty or breach of a covenant and agreement made by you herein, or (iii) any claim related to your site, including, without limitation, content therein not attributable to us.
You shouldn’t forget the term ‘affiliate’, what really means it in an article marketing campaign. The affiliate doesn’t mean selling goods and services only, rather helping to the community people as well as the merchant of the product and services for the well-being of both parties providing problem-solving rich recommendations. A wealthy affiliate article body should be the complete area of the topic explanation complying with the needs of the community people that grows profits will be a byproduct of the affiliating. A comprehensive body of an affiliate article should go through the following tips:

You should put that you’re a participant of Amazon’s affiliate program somewhere on your website. But do people know when they’re clicking a link if it’s an affiliate link or not? Depends on if they look at the entire URL string or if you tell them. Frankly I think as long as you’re providing value for the reader and as long as you put the Amazon disclosure in your blog post then that is good.
Marketing with articles is different within the last year or two. Back in the day of marketing with articles, you might write down a write-up, submit it to 10 article submission sites, and count on a Overflow of name new targeted traffic to your internet site instantaneously. But currently, this course won’t create the very same benefits. Chiefly due to the latest adjustments to google search methods which may have modified this content advertising and marketing online game in the future. A lot of experts have cease marketing with articles totally, and still have removed on do other marketing methods which could quite possibly regain their targeted traffic. Effectively, men and women this way ended up bothersome in the first place. Experts this way ended up employing content and article submission sites for their major method to obtain traffic generation on-line – and that is something must not do. Never ever depend upon 1 method to obtain targeted traffic in relation to online marketing. It can be as being a key failure of affiliate marketing since at anytime a strategy could become unsuccessful in your case. That is a thing that you will have to make note of. After Yahoo In .PandaIn . bring up to date, the joy of marketing with articles modified big. 

Another principle in the Guides applies to ads that feature endorsements from people who achieved exceptional, or even above average, results. An example is an endorser who says she lost 20 pounds in two months using the advertised product. If the advertiser doesn’t have proof that the endorser’s experience represents what people will generally achieve using the product as described in the ad (for example, by just taking a pill daily for two months), then an ad featuring that endorser must make clear to the audience what the generally expected results are.

Compliance with Applicable Laws.  You shall comply, and shall ensure that any third parties performing sales or referral activities on your behalf comply, with all applicable foreign and domestic laws (including without limitation export laws and laws applicable to sending of unsolicited email), governmental regulations, ordinances, and judicial administrative orders. You shall not engage in any deceptive, misleading, illegal or unethical marketing activities, or activities that otherwise may be detrimental to us, our customers, or to the public. Export laws and regulations of the United States and any other relevant local export laws and regulations may apply to the HubSpot Products. You will comply with the sanctions programs administered by the Office of Foreign Assets Control (OFAC) of the US Department of the Treasury.  You will not directly or indirectly export, re-export, or transfer the HubSpot Products to prohibited countries or individuals or permit use of the HubSpot Products by prohibited countries or individuals.
One look at This Is Why I’m Broke and you’ll see that the site is unlike any other Amazon affiliate site, which is probably why it works so well. This site offers unique products that you’d never think to search for, but can make the most perfect gift for yourself or someone else. The reason this site does so well is that the products are so shareable.
Privacy/Data Collection. MA will at all times during the term of this Agreement maintain appropriate technical and organizational measures to protect any end-user data that it collects, accesses or processes in connection with this Agreement against unauthorized or unlawful use, disclosure, processing or alteration. MA will act only on Company's instructions in relation to the collection, use, disclosure and processing of any such end-user data, but in all instances in accordance with all applicable laws, rules and regulations.
10) Confidentiality: Except as otherwise provided in this Agreement or with the consent of the other party hereto, each of the parties hereto agrees that all information, including, without limitation, the terms of this Agreement, business and financial information, customer and vendor lists, and pricing and sales information, concerning us or you, respectively, or any of our Affiliates provided by or on behalf of any of them shall remain strictly confidential and secret and shall not be utilized, directly or indirectly, by such party for its own business purposes or for any other purpose except and solely to the extent that any such information is generally known or available to the public through a source or sources other than such party hereto or its affiliates. This provision shall survive termination of this Agreement.
Warren Davies has been writing since 2007, focusing on bespoke projects for online clients such as PsyT and The Institute of Coaching. This has been alongside work in research, web design and blogging. A Linux user and gamer, warren trains in martial arts as a hobby. He has a Bachelor of Science and Master of Science in psychology, and further qualifications in statistics and business studies. 
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