Banner ads died more than a decade ago . Cost per click rose, then programmatic brought back the banners. Affiliate marketing is the next step in this evolution. Even with programmatic marketing, most people ignore unsolicited page ads. Publishers now have the personalized data and niche audiences necessary to provide valuable marketing services to merchandisers. The advertisement is almost native, leading to more clicks and more conversions.

For purposes of this Agreement, the Technology means the electronic access to programs, content and documentation, and Company's end user license agreement as it may be modified by Company for use in the Territory. The relationship between the corporate user and Company and/or its Affiliates shall be as specified in the applicable Company end user license agreement. Notwithstanding the foregoing, as between Company and MA, MA shall be responsible as defined for providing customer and technical support to end users in the Territory. MA will notify Company immediately in the event that it is unable to respond effectively to any end users’ requests.
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