You must remove from your Site any links and related references to limited time promotions as soon as that promotion on the relevant Amazon Site ends. For example, if you include links to Products in the apparel category of an Amazon Site and mention that there is 15% off select products in Amazon’s apparel category, you must remove the mention of the 15% discount from your Site as soon as the promotion ends.

It’s such a dramatic “how to” curious area that grows a reader’s attention more thirsty to know the last word for his fulfillment. You should arrange the brief points of the topic as it’s background information messaging to the audiences that this is for them to solve their somehow problems. Make it different in style of approach, funny and empathetic for the readers to propel them for digging up the solution. You shouldn’t miss stitching one main keyword in this strategic SEO area.
When people view Instagram streams on most smartphones, longer descriptions (currently more than two lines) are truncated, with only the beginning lines displayed. To see the rest, you have to click “more.” If an Instagram post makes an endorsement through the picture or the beginning lines of the description, any required disclosure should be presented without having to click “more.”
Hey Sue, I can’t disclose the amount of money that the website was earning when I sold it, but as I admitted at the onset of the article my income from Amazon would have surpassed $100,000 had I not sold the site. I already have several other authority style websites I’m building up as well as my network of smaller niche sites that earn good money as well.
(v) You will not cloak, hide, spoof, or otherwise obscure the URL of your Site containing Special Links (including by use of Redirecting Links) or the user agent of the application in which Program Content is displayed or used such that we cannot reasonably determine the site or application from which a customer clicks through such Special Link to an Amazon Site.
During each calendar month, you may earn advertising fees for Qualifying Purchases. Most advertising fees are calculated as a percentage of Qualifying Revenues based on the tables below and are subject to the limitations described in the “Limitations on Advertising Fee Rates for Certain Products” section below. We also may offer advertising fees in the form of bounties or other special offers as described in the “Special Offers and Promotions” section below. “Qualifying Revenues” mean amounts we receive from customers’ Qualifying Purchases, excluding shipping, handling, and gift-wrapping fees, taxes, and service charges, and less any rebates, credit card processing fees, returns, and bad debt.
Coupon publishers promote your company by posting discounts and coupon codes for customers to find and apply to their online orders. To determine the best offers for your business, we will conduct an in-depth competitive analysis to find out what deals and discounts your top competitors are providing to ensure that you always remain competitive within the affiliate channel.
You can’t make claims about a product that would require proof the advertiser doesn’t have. The Guides give the example of a blogger commissioned by an advertiser to review a new body lotion. Although the advertiser does not make any claims about the lotion’s ability to cure skin conditions and the blogger does not ask the advertiser whether there is substantiation for the claim, she writes that the lotion cures eczema. The blogger is subject to liability for making claims without having a reasonable basis for those claims.
I feel like if you have 98% only affiliate content and no other valuable content it’s more likely to be penalized. I was following a lot of competitor sites in Ahrefs and noticed all the ones that tanked had only thin affiliate content and no non-affiliate content. For some reason I thought FixYourSkin was yours but I was wrong. That site went down like crazy and lost their traffic by half. I saw them trying to recover by adding more quality content but it doesn’t seem to help for them and it’s not helping me either.

Yes, this is similar to the first point; however, it's important to take this one step further. Don't just stop at “best sleeping bags” or “sleeping bag reviews”! You should target phrases that are even longer tailed, which could mean going after keywords with very low search volume.  I do that here on Niche Pursuits and every blog or website I've built.

In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[17]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[17] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[17]:149–150


You can superimpose a disclosure on Snapchat or Instagram Stories just as you can superimpose any other words over the images on those platforms. The disclosure should be easy to notice and read in the time that your followers have to look at the image. In determining whether your disclosure passes muster, factors you should consider include how much time you give your followers to look at the image, how much competing text there is to read, how large the disclosure is, and how well it contrasts against the image. (You might want to have a solid background behind the disclosure.) Keep in mind that if your post includes video and you include an audio disclosure, many users of those platforms watch videos without sound. So they won’t hear an audio-only disclosure. Obviously, other general disclosure guidance would also apply.
You have a financial connection to the company that hired you and that relationship exists whether or not you are being paid for a particular tweet. If you are endorsing the conference in your tweets, your audience has a right to know about your relationship. That said, some of your tweets responding to questions about the event might not be endorsements, because they aren’t communicating your opinions about the conference (for example, if someone just asks you for a link to the conference agenda).
One look at This Is Why I’m Broke and you’ll see that the site is unlike any other Amazon affiliate site, which is probably why it works so well. This site offers unique products that you’d never think to search for, but can make the most perfect gift for yourself or someone else. The reason this site does so well is that the products are so shareable.

As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.


Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
When it comes down to brass tacks, there are some important steps to be taken to succeed as an affiliate marketer, and an overall framework that needs to be followed. But before getting into that, it's important to get a lay of the land and look at the macro aspects of marketing and buyer mentality before being able to leverage any of that psychology to sell commissionable products or services.
As an affiliate of the Program Operator, your website on which you advertise any products or services of the Program Operator may only include products that are not capable of being viewed by persons 13 years of age or younger unless the Program Operator specifically allows such products. Your website may NOT contain any content or images that are NOT suitable for being viewed by persons 13 years of age or younger if you include any reference whatsoever to the Program Operator, the website, the eBook(s), or your affiliate Link. On any website on which you include any reference whatsoever to the Program Operator, its products, services, and eBooks, you may NOT include any reference whatsoever to any form of “Adult” content. Any violation of these requirements will result in immediate termination of your affiliate status and you shall forfeit any commissions/referral fees that may be due. In the event that any violation of these requirements results in the suspension or termination of any payment processor for or the Program Operator, you shall be liable for liquidated damages in the amount of $10,000 as well as actual and any consequential or actual damages that or the Program Operator may incur.
Their policies are strict. Be sure to read through Amazon’s affiliate program policies very carefully. Any violation of their policies is grounds for account suspension--something which could be devastating if you build an entire website or store around affiliate links. Amazon has also been known to suspend accounts without any prior notice, so tread carefully.

I thought I would just bring something else to your attention; I did take a second to look at your site; you know why I left within just one second? EXACTLY! You have less then 3 seconds to make your first impression on visitors; if your visitors are bouncing off your site at the speed of light, they either found your site by mistake, or they were not impressed with your site, and left, which means? right, they did not trust your site!!! What happens if you have a high bounce rate? right, you can certainly lose rankings! Is google going to keep sending you traffic if you have nothing to offer? nope! I can not say this is your problem, or you could have multiple problems going on at the same time to cause you to lose rankings. I can tell you one thing for sure by just taking a 1 minute look at your link profile; You have quite a few links, and you have almost no authority, what does this mean? This most likely means you are spamming your link to poor quality sites. You also have a massive amount of do-follow links which does not look natural vs your no follow links, and with your site having low trust flow, do you think your site deserves that many do-follow links? I wonder what google thinks? at first glance, your anchor/link diversity does not look to bad, so your anchor/text does not look over-optimized, but whoever is building links for you, consider firing them immediately, as you are getting all the wrong links. I am going to assume at this point google has certainly given you a penalty; Your next move to to hire someone to audit your site, and start disavowing/removing bad links from your portfolio, over time, your rankings may come back, and that may depend on other factors also, but at this point, it certainly looks like you have link issues. Just a little bitty research goes a long way. good luck.


Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.
24) Intellectual Property: We and our licensors own and retain all rights, title, and interest in and to the products and services available on the GenealogyBank.com website and all ideas, concepts, methodologies, formats, specifications, and other know-how furnished by us or our licensors in connection with the performance of its obligations hereunder, as well as all related patents, copyrights, trademarks, trade secrets, and other proprietary and intellectual property rights. The products and services available on the GenealogyBank.com website are protected by the laws of copyright, patent, trade secret, trademarks, and any other intellectual or industrial property rights applicable to the Products. Affiliate neither acquires nor is granted in any manner whatsoever any right, title or interest of any nature in and to the products and services available on the GenealogyBank.com website by virtue of this Agreement.
Product Linking > Native Shopping Ads: Let’s say you’ve written a review about a new hair product. If you want additional money-making opportunities from this despite only recommending a single product, you can add native shopping ads to the end of your content. Think of them like related post content, except it’s a banner that promotes other Amazon products.
(f) are directed toward children or knowingly collect, use, or disclose personal information from children under 13 years of age or other applicable age threshold (as defined by applicable laws and regulations); or violate any applicable laws, ordinances, rules, regulations, orders, licenses, permits, guidelines, codes of practice, industry standards, self-regulatory rules, judgments, decisions, or other requirements of any applicable governmental authority related to child protection (for example, if applicable, the Children’s Online Privacy Protection Act (15 U.S.C. §§ 6501-6506) or any regulations promulgated thereunder or the Children’s Online Protection Act);
I would have one partner create a separate page/contact form specifically for the advertiser – so only people who see that contact form are people who were referred to by the advertiser. The advertiser would use that page as their outbound link. I know you can track outbound clicks in Google Analytics events and Contact Form conversions (usually through most contact form plugins) but that is the best way I think. Never done it, but this is how I see most affiliate programs like that work.

The people that you refer too did not master amazon, they merely mastered the value they offer to visitors. If you are able to engage/connect with visitors, then you got a winner, some people merely have better skills then others, which may include offering high value content, coding/custom skills. Do you agree that these people brought something to the table? If they did not, then visitors would not continue to visit their sites, right? You can put up all the content in the world, you can get all the backlinks you want, but if you can not engage/connect with your visitors, then all is lost. These site most likely did not start off with custom sites; they started off just like everyone else, some rag/tag site. I ran across an affiliate site a few months ago, and the content on his site would just blow your mind, and let me tell you,this guy had affiliate links from all major affiliate networks, his site has so much authority that he is listed right up under amazon, and some actual product manufacturers; how did he do this? He brought solutions, and value to his visitors, he knew what they were looking for, and knows how to engage, and connect with them. If you can not figure out how to blow your visitors mind, then what do you really have to offer? His avg reviews were between 7k-10k words? how about you? 500-1000 words? at the end of the day, which site will google find more impressive, yours, or his, and i assure you, he had far more affiliate links on his site then you have on yours as you could not skip-a-paragraph without seeing affiliate links.
PayPal Payments: Please refer to PayPal's policy to ensure you are eligible to receive payment if you reside outside of the United States https://www.paypal.com/cgi-bin/webscr?cmd=_display-approved-signup-countries-outside. (PayPal payments will only be reissued within one hundred and twenty (120) days of the original issue date in the case of an incorrect PayPal address or refusal from PayPal to accept a payment.)
With a little bit of creativity, this business model can be molded into any business. It can be used as a personal moneymaker, as a legitimate company, or even as a supplement for a company already adopting a different business model. As we enter a new era of virtual reality, crypto-currencies, and whatever crazy new tech that comes out think about how you can implement the affiliate marketing model into future businesses. Wake up; we are in a gold rush.
Update: I used to recommend carousel style Amazon ads, but they don’t exist anymore. When I used them they converted about 3 times better than static style Amazon banner ads. I suggest using Native Shopping Ads instead which is essentially a replacement to the carousel style ads but allows for greater flexibility. You can display products by recommendation from the content, by search or with other options. Here is what the a Native Shopping Ad looks like for the keyword search “Chris Guthrie” Amazon displays the Kindle books I’ve written:
Referred Customers who buy FatCow Products and Services through our affiliate network are deemed to be FatCow Customers. FatCow’s Terms and Conditions, rules, policies, and operating procedures will apply to such customers. We may change our policies, pricing, and operating procedures at any time. For example, FatCow determines the prices to be charged for FatCow Products and Services sold through the affiliate network in accordance with our own pricing policies. Prices and availability of FatCow Products and Services may vary from time to time, from affiliate to affiliate, and from region to region. Because price changes may affect products that you have listed on your Affiliate Site, you may or may not be able to include price information in your product descriptions. We will use commercially reasonable efforts to present accurate information on our website, but we cannot guarantee the availability or price of any particular FatCow Product or Service.
Commissions are paid once per month by payment processor, a minimum of 30 days after the sale is completed.  Commissions will be paid on or about the 31st day of the month for sales made from the first through the last day of the previous month, and are paid by the Program Operator.  (Commissions earned during March 1-31st would be paid around April 30th-May 1st.)
Shipbuilding industry is considered to be a thrust sector in the economy of Bangladesh. In the shipbuilding process, CNC cutting is used to cut steel plates according to the ship design. The objective of this thesis is to measure the performance of the CNC section. To do this, Overall Equipment Effectiveness (OEE) is selected; a tool of Lean Manufacturing widely used to measure the efficiency of a manufacturing plant in terms of availability, performance and quality and also identify the major productivity losses. Data were collected from the CNC shop to calculate the OEE percentage. The amount of three OEE losses i.e. downtime, speed loss and quality loss was measured and the liable factors behind these losses were identified. It is found that the Overall Equipment Effectiveness of CNC cutting section of Western Marine Shipyard Ltd. is 35.01%. Finally, some recommendations were given to improve efficiency of the CNC section by eliminating these factors.

Also, even if getting one free item that’s not very valuable doesn’t affect your credibility, continually getting free stuff from an advertiser or multiple advertisers could suggest you expect future benefits from positive reviews. If a blogger or other endorser has a relationship with a marketer or a network that sends freebies in the hope of positive reviews, it’s best to let readers know about the free stuff.

I want to help you get started in affiliate marketing and I want to do it for free. If you sign up for this affiliate marketing e-course, by next week, you will have a rock solid affiliate marketing business model, a full website blueprint, and a roadmap for how to achieve success in this industry. From there, the rest is up to you. At the very least, I can help you lay the foundation and get started.
It’s also important to remember that your content should be actionable. For example, if you’re writing a review for a coffee machine, it’s not enough to talk about its features and how great its brew is. You also should look to answer any questions your visitors might have about it, and explain how the product can benefit them. Focus on the positives, and how they can be valuable to the reader.

In a nutshell, affiliate programs pay you for referring clients their way. All you have to do is include recommendations for specific products on your site, and you’ll earn a small commission on any sales generated by people who click on the links you provide. Affiliate programs provide you with an easy way to monetize your site, especially if it’s aimed at a niche audience that is likely to be interested in specific kinds of products.
Assuming a four-percent cut may be underestimating the overall commission rate the media giant averages. Amazon’s commission structure consists of multiple classes of commission rates. Certain product categories have fixed commission rates, while commissions on General Products start at four percent and can go up to 8.5 percent, depending on sales volume.
The fact that they sell anything means anyone can make money with affiliate marketing. You can make money selling to people who are into teapots, doll collecting or expensive watches. There are so many products to promote, the possibilities are endless here. The second important reason to sell with Amazon when you’re a beginner is that Amazon is a trusted brand; it’s a brand that is known worldwide. Just about any American has ordered one thing or another through Amazon by now. The fact that it’s a known and trusted brand is important if you’re looking to learn and not worry if you will get screwed over. Amazon’s terms for sale are really good, too. If you send someone to Amazon and they purchase a product right away, you’ll get paid the commission. If the customer doesn’t buy right away, you will have 24 hours to make money off a sale. And, if a customer adds the product to their cart, they have 30 days to purchase it for you to make a commission off the sale. Once again, that’s fantastic.
However, be aware that you need to submit an application to most of these networks to be accepted. Once you're accepted in, you're often required to apply directly to the merchant afterwards. So there are two layers or gates that you need to bypass. That's also why it's important to build up your platform and create that emotional bridge between yourself and your audience before attempting to promote anything to them.
The community curated content website has really sprung up in the last couple of years. Websites like Tumblr and Pinterest have created hyper focused niches on highly valuable industries like fashion and retail. I think Tumblr has the opportunity to do something with affiliates, but it is Pinterest that is really looking to go after the opportunity.
There is, however, a level of responsibility that you have to uphold while making these kinds of recommendations, especially if you have a lot of authority and influence over your followers. This is something I take very seriously. If it were up to me, this is the only way affiliate marketing would be done, because to me it’s the most honest and most helpful.
Finally, email every network you are associated with for this website to inform them that you are selling your site and that you want to make sure that the new owner will be approved for that affiliate network. This is an important, if not obvious, step to follow. If a network denies the new buyer, that is going to lead to a lot of trouble when it comes to them taking full ownership over the site.
It’s not a good idea. Endorsements must reflect the honest opinions or experiences of the endorser, and your plan could cause people to make up positive reviews even if they’ve never done business with you. However, it’s okay to invite people to post reviews of your business after they’ve actually used your products or services. If you’re offering them something of value in return for these reviews, tell them in advance that they should disclose what they received from you. You should also inform potential reviewers that the discount will be conditioned upon their making the disclosure. That way, other consumers can decide how much stock to put in those reviews.
I want to help you get started in affiliate marketing and I want to do it for free. If you sign up for this affiliate marketing e-course, by next week, you will have a rock solid affiliate marketing business model, a full website blueprint, and a roadmap for how to achieve success in this industry. From there, the rest is up to you. At the very least, I can help you lay the foundation and get started. 

Marketing Plan. MA shall submit an annual marketing plan to Company outlining, among other things, activities and staffing directed at attaining mutually agreed upon annual sales quotas. The Annual Quota is defined in Schedule A of this Agreement. The annual marketing plan shall be devised solely by MA and MA shall not be required to follow an operating plan, standard procedure, training manual, or its substantial equivalent, published by Company.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks.[35] Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks. 

Thank you so much for a clear and concise breakdown of the Amazon Associate program. I’ve been ready (finally) to make the jump and have been working out my monetization strategies. This tutorial has not only helped me better understand how the program works, but has also given me some other – much simpler – ideas for other niche sites that I can get up and going very quickly! I appreciate your hard work and the effort you put into this. I look forward to reading more from you.

Be transparent and create your story. What did you suffer through? Are you a reluctant leader or are you the hero leading the charge? Ensure you properly relay your story so that you can bridge the emotional bond between people who have no idea about who you are. Why should they listen to you? What "secrets" have you uncovered over the years? What failures did you suffer through or lessons did you learn along your journey?

I’ve been an Amazon Associate since 2007 and from the first day I signed up and started earning, Amazon had their previous “volume-based” affiliate commissions structure in place. This made for a VERY nice affiliate income stream (you can see examples of my Amazon affiliate daily earnings here). This new commission structure is bound to have an negative effect on my monthly earnings.
f) If it proves impossible to arrive at a mutually satisfactory solution through online mediation, we agree to submit the dispute to binding arbitration at the following location: for legal actions or proceedings between the Program Operator and you, in Anchorage, AK, USA under the commercial rules of the American Arbitration Association. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

It can be time-consuming to find product images to use when promoting Amazon, the same thing goes for adding links. With EasyAzon I can add images, links, product info boxes and more by the click of a button directly from my own site. Super simple and it saves time and helps maximize earnings. If you monetize with Amazon take a look at EasyAzon here.
However, if you’ve given these customers a reason to expect a benefit from providing their thoughts about your product, you should disclose that fact in your ads. For example, if customers are told in advance that their comments might be used in advertising, they might expect to receive a payment for a positive review, and that could influence what they say, even if you tell them that you want their honest opinion. In fact, even if you tell your customers that you aren’t going to pay them but that they might be featured in your advertising, that opportunity might be seen as having a value, so the fact that they knew this when they gave the review should be disclosed (e.g., “Customers were told in advance they might be featured in an ad.”).
Don’t set a goal to write 3 blog posts a day… set a goal to write 1 blog post a week and make that post super helpful, long, and filled with information that is so valuable you will say “yeah, people will link to that.” 90% of my traffic/affiliate income comes from just 20 tutorials, many of which are 5+ years old. But I am constantly updating them to make the content better.
This is for the ones who don’t like to build a website. Winston Wee promises to teach you to earn through CPA Affiliate Amazon Marketing through ‘legal hijacking’. He says $50 a day is not impossible, and the best part is that you don’t need a website or a mailing list to make his formula work. 1500 + students have enrolled for his course and many have proclaimed great outcomes.
“…disclosing on your Site accurately and adequately, either through a privacy policy or otherwise, how you collect, use, store, and disclose data collected from visitors, including, where applicable, that third parties (including us and other advertisers) may serve content and advertisements, collect information directly from visitors, and place or recognize cookies on visitors’ browsers.”
Passive income must be one of most over used and abused words in the modern day digital dictionary, but the fact of the matter remains that it does work and do wonders to the people who carefully invest their time and build a business around growing their income passively. In another one of our articles, we talked about the 9 Best Affiliate Marketing Courses to help you generate a regular income and today our focus is on Best Amazon Affiliate Marketing Courses for 2018 to help you build affiliate sites and e commerce stores that will help you sell and earn.

3.2. You agree to display BTI Link materials appropriately on your Web site and/or Email and to respect Brian Tracy's trademarks, service marks and other rights in the Link Materials. You will use only these Link materials to link your Web site to BTI's Web site, and you will not alter the look or feel of these Link Materials or of our Web site in any way. You will update to new versions of Link Materials as BTI makes them available or you submit a request for a specific type of Linking Material.


MA agrees that any and all warranties made to Client shall be made only by MA. MA acknowledges and agrees that MA will make no representations to its Clients with respect to any warranty made by Company. MA hereby agrees to indemnify and hold Company harmless for any loss, damage, claim or action resulting from MA’s failure to comply with any of MA’s obligations under this Agreement. MA will be solely responsible for any claims, warranties or representations made by MA or MA's representatives or agents, which differ from the warranties, provided by Company in the applicable end user license agreement(s).
(m) You will not include on your Site, display, or otherwise use Special Links or Program Content in connection with, any spyware, malware, virus, worm, Trojan horse, or other malicious or harmful code, or any software application not expressly and knowingly authorized by users prior to being downloaded or installed on their computer or other electronic device.
Affiliate marketing also is a very broad term; under this umbrella there are several different strategies that can be employed to generate affiliate revenue. The most appropriate and lucrative method (or methods) can depend on a number of factors, including your site’s niche and characteristics of your audience. Below is an overview of some of the most popular affiliate marketing implementations, along with examples of each.

Maybe you have a hobby you’d like to earn money from, such as RC airplanes, playing an instrument, star gazing or teaching people how to develop a better golf swing? Or maybe you’d rather teach people a professional skill such as how to invest in the stock market, become an actor or actress, start a self-storage company or how to create a kick-butt resume that will “WOW” any employer.
We will pay Standard Program Fees and Special Program Fees in the default currency for an Amazon Site approximately 60 days following the end of each calendar month in which they were earned by the method described below that you have selected. You may be permitted to elect to receive payment in a currency other than the default currency for an Amazon Site. If you choose to do so, you agree that the conversion rate will be determined in accordance with Amazon’s operating standards.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
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