My company runs a retail website that includes customer reviews of the products we sell. We believe honest reviews help our customers and we give out free products to a select group of our customers for them to review. We tell them to be honest, whether it’s positive or negative. What we care about is how helpful the reviews are. Do we still need to disclose which reviews were of free products?
Any products you choose should also have acceptable prices and be available to purchase most of the time. Some products aren’t sold by Amazon, but through sellers only. These can sometimes have higher markups than the product sold elsewhere, which can be a turn-off for your audience. Items sold by sellers might run out of inventory fast, too, so look for products that don’t appear to have a history of this issue.
You will indemnify, defend and hold us harmless, at your expense, against any third-party claim, suit, action, or proceeding (each, an "Action") brought against us (and our officers, directors, employees, agents, service providers, licensors, and affiliates) by a third party not affiliated with us to the extent that such Action is based upon or arises out of (a) your participation in the Affiliate Program, (b) our use of the prospect data you provided us, (c) your noncompliance with or breach of this Agreement, (d) your use of the Affiliate Tool, or (e) our use of the Affiliate Marks. We will: notify you in writing within thirty (30) days of our becoming aware of any such claim; give you sole control of the defense or settlement of such a claim; and provide you (at your expense) with any and all information and assistance reasonably requested by you to handle the defense or settlement of the claim. You shall not accept any settlement that (i) imposes an obligation on us; (ii) requires us to make an admission; or (iii) imposes liability not covered by these indemnifications or places restrictions on us without our prior written consent.
Just an FYI, it’s better to avoid phrases like “Get a great deal on Crest Whitestrips’ or any other qualifiers regarding the quality of the deal or price. You cannot guarantee that the deal is actually “great”, and Amazon is known to be picky about these things and treating them as misrepresentations of their brand / dishonest marketing. It’s best to keep calls to action neutral, things like “check price” or “see current price” etc.
The Program Operator, and its associated companies may, in good faith, modify any of this agreement and/or the Terms and Conditions (including the affiliate Commission Schedule), at any time and at its sole discretion, by posting a change notice or a new agreement on the website. These changes will come into force immediately upon posting. The affiliate’s continued participation in the affiliate program following the said posting of a change notice or new agreement shall constitute binding acceptance by the affiliate of the change.
This single article, to date, has generated 871 unique visitors to my affiliate link, 132 free trial signups for GetResponse, and 77 front-end sales… And the best part about promoting something like GetResponse is that the commissions that it generates are recurring. Customers pay on a monthly basis. Finding offers that pay affiliates on a recurring base is one of the most common overlooked details when people start considering how to start affiliate marketing.
Free traffic can be achieved through things like social media or SEO. Free traffic is just another term for free visitors to your site. If you post your website on Instagram for your friends to see, when your friends visit your site, your site receives traffic. This traffic costs you nothing and is free. SEO, on the other hand, stands for search engine optimization. It’s how well Google ranks your website in its search engine. Every time you search a term in Google the results that show on the first page have a high ranking because their SEO is done right. The higher the rank, the more visitors to your website. And because this traffic is coming from people searching through Google, it costs you nothing as well. The power with search traffic is that you can essentially create a business revolved around headphone reviews and mostly all of your revenue is profit. The only overhead costs would be your domain name and web hosting service, which costs next to nothing.
StackPath – CDN with 31 additional data centers (Cloudflare has 150+ data centers, but more data centers = faster content delivery). I get around $1,000/month by referring people to StackPath in my cache plugin tutorials. StackPath recently bought MaxCDN and their affiliate acceptance rate is much lower (depends on your potential volume) but most cache plugins converted to StackPath as their recommended CDN

Privacy/Data Collection. MA will at all times during the term of this Agreement maintain appropriate technical and organizational measures to protect any end-user data that it collects, accesses or processes in connection with this Agreement against unauthorized or unlawful use, disclosure, processing or alteration. MA will act only on Company's instructions in relation to the collection, use, disclosure and processing of any such end-user data, but in all instances in accordance with all applicable laws, rules and regulations.
Anna is starting her own affiliate marketing business. So, she researches some niches and finds out that dog lovers who feed their dogs only raw foods is a pretty profitable niche. This group of people doesn't skimp when it comes to their dog's food. They're willing to search and purchase those raw foods that are of high quality and will benefit their dog's health the most. So, Anna chose this niche for her affiliate marketing business. She then goes and creates a website geared for this group of people. Then, she begins to post informational articles about raw food along with product recommendations. She forms affiliate relationships with various raw dog food companies. These companies provide Anna a special referral link she can post on her site to recommend to others. As soon as more and more people visit her site, she begins to make passive income. Whenever a reader clicks on one of her referral links and makes a purchase, Anna gets paid a percentage of the sale. Anna keeps the business going by continuing to post informational articles along with product recommendations.

Commission Payment. We, or a HubSpot Affiliate, will pay the Commission amount due to you within forty-five (45) days after the end of each fiscal quarter for any Commission amounts that you become eligible for according to the Eligibility section above. We will determine the currency in which we pay the Commission, as well as the applicable conversion rate. We will not pay more than one Commission payment or other similar referral fee on any given Customer Transaction (unless we choose to in our discretion).Taxes. You are responsible for payment of all taxes applicable to the Commission. All amounts payable by us to you are subject to offset by us against any amounts owed by you to us.Commission Amounts. We reserve the right to alter or change the Commission amount. We will post all information regarding the Commission amount on the Program Policies Page. 
Meeting the standard can be complicated enough if you are running direct linking campaigns as an affiliate. It becomes even more complex if you are building an email list or running another complex funnel that requires you to collect personal information. Make sure you have a simple way of collecting data reports and deletion requests so you can respond in a timely manner.
As of March 1st, that standard will be replaced with a new category-by-category system. That means affiliates selling products in certain favored categories will get higher rates, including “digital video games” and “luxury beauty,” while most products see a steep drop-off. Amazon says the changes were made to simplify the system and that most associates will come out ahead, although it’s unclear how to square those predictions with the falling rates.
i) The Program Operator may transfer any rights or responsibility that it may have to any person or entity whatsoever. Nothing herein shall alter or encumber the right of the Program Operator to transfer any such rights or responsibilities. Any transfer by the Program Operator shall cause this agreement, and any other agreement then in effect (as well as any other contract between you and the transferring party) to transfer simultaneously, all without permission.
We are all pursuing a business that will eventually run on its own. Spitting out earnings day after day and that is an attainable goal. However it's not going to occur over night and it may not happen within your first year. But without devotion, time and effort, none of that will be possible. Bear in mind that you are working for completion objective but first you need to start developing content, sites, drive traffic to those sites, inspect statistics, and so on. There is a lot included in developing your organisation.
Overall, "The Beginner's Affiliate Marketing Blueprint" by Alex M is a very helpful resource-especially for beginning affiliate marketers. In summary, "know what's out there to help you become successful." Beyond this, the claims of reaching a huge dollar value quickly are dependent upon how successful you are in completing the steps set forth in the above. It might be easier to concentrate your efforts on niches which provide the highest commissions first.
The Program Operator will not be liable for indirect or accidental damages (loss of revenue, commissions) due to affiliate system sale tracking failures, commission processing system failures, losses of database files or backups thereof, attacks on computing resources, computer viruses, the continued viability of their products, any results of “intents of harm” to the program, or acts of God or Nature. The Program Operator makes no claim that the operation of the websites or the Program Operator network will be error-free nor will the Program Operator be held liable for any interruptions or errors.
I wholeheartedly agree with #2!! I never realized how much of an impact dirty carpets could have on the work place. My company recently switched to professionals who specialize in commercial dry carpet cleaning and it has made such an impact on the environment we work in. Definitely something to look into! They have some awesome information on their site. https://www.chemdrysantaclaritavalley.com/commercial-carpet-cleaning/
Moreover, the financial arrangements between some bloggers and advertisers may be apparent to industry insiders, but not to everyone else who reads a particular blog. Under the law, an act or practice is deceptive if it misleads “a significant minority” of consumers. Even if some readers are aware of these deals, many readers aren’t. That’s why disclosure is important.

First thing to pay attention to, once you decide to go ahead with “good” affiliate marketing, is the affiliate offers themselves. Affiliate offers can come and go. I mentioned above that there is more link management involved with affiliate marketing versus Amazon affiliate sites because of this. If your affiliate link is pointing towards an offer that an affiliate network is no longer offering, you’re missing out on all the commissions you could be earning.
Viglink – This is an affiliate marketing plugin that’s associated with my Viglink Account (Here’s my experience with Viglink). If anyone clicks on a product on my website, Viglink will track this and I get a commission if they buy something. You can use Amazon Associates for your Affiliate Marketing, but I like Viglink because it has partnerships with 2,000 different stores including Amazon. Viglink is how I plan to make money with my new Amazon Affiliate Website. Here is my personal affiliate link if you want to learn more about Viglink and how it works.
Discounts and Coupons. You are not allowed to post any refunds, credits or discounts on the FatCow Products and Services, or other content concerning FatCow without FatCow’s prior written consent in each instance. Affiliates may only use coupons and discounts that are provided exclusively through the Affiliate Program using banners and links. Each Link connecting users of the Affiliate Site to the pertinent area of the FatCow website will in no way alter the look, feel, or functionality of the FatCow website. Any violations of the terms surrounding links, coupons, refunds, credits or discounts shall constitute a material breach of this Agreement, and may result in your termination from the Affiliate Program or the withholding of Commission Fees
After finding your blog, a couple weeks ago, I finally setup a carousel on one of my blogs. After reading your blog, I had a bunch of different ideas on how to use my Amazon affiliate account across a handful of my blogs but as of April 15th, Amazon is closing the affiliate program for all Illinois residents. The Illinois governor signed a tax law that requires Amazon to charge tax on affiliate sales in Illinois even if the retailer doesn’t have a presence here.
There is another opportunity out there for the savvy Amazon FBA owner, or even e-commerce store owner, as this Amazon update rolls out industry wide. That advantage is the ability to strategically acquire Amazon affiliate sites that are related to your niche. When you do this, you are basically buying traffic at a discount since these Amazon sites will dip in their earnings, and thus value, while still keeping the same amount of traffic.
I have started looking at affiliate networks and finding products to promote that way. Also going to try to utilize a Youtube channel with promotion, as well as some paid advertising. It all works with the right amount of patience. I do have an Amazon Affiliate account that I can link too, but diversifing and learning to branch out is key. Truthfully I do not think the Amazon associate program is all that newbie friendly.

FatCow reserves the right to suspend the payment of Commission Fees at any time and indefinitely, if it suspects fraud or other improper activity or a potential breach of any of the terms of this Agreement by the Affiliate or a Referred Customer. FatCow reserves the right to deduct from Affiliate's current and future Commission Fees any and all Commission Fees corresponding to any fraudulent, questionable, and cancelled purchases.
“Other Products” means those products and services that we offer, which are not included in the Subscription Service (as detailed below); and, for the purposes of this Agreement, Other Products include all of our marketing software, legacy sales and marketing products, and any implementation, customization, training, consulting, additional support or other professional services, or fees for third-party products or services.
If you’re writing reviews, you should 100% be using rich snippets (they add review stars to your search engine snippets and increase click-through rates). There are many WordPress plugins for this but my favorite is WP Rich Snippets. It’s $69/year (or $399 one-time) and I use it for every single review I write. They have tons of add-ons, settings, styling options, and looks nice. Free plugins like All In One Schema.org do work but lack settings, styling, and flexibility.

HubSpot’s Proprietary Rights.  No license to any software is granted by this Agreement. The HubSpot Products are protected by intellectual property laws. The HubSpot Products belong to and are the property of us or our licensors (if any). We retain all ownership rights in the HubSpot Products. You agree not to copy, rent, lease, sell, distribute, or create derivative works based on the HubSpot Content, or the HubSpot Products in whole or in part, by any means, except as expressly authorized in writing by us. HubSpot, the Sprocket Design, the HubSpot logos, and other marks that we use from time to time are our trademarks and you may not use them without our prior written permission, except as otherwise set forth in this Agreement.
You still need to make a profit, so your products’ prices should benefit you, too. You’ll need to find a balance between affordable for the consumer and profitable for you. A good way to do this is to look up not just the customer price, but also the affiliate commission for your product category. You can learn more about your potential commission on Amazon.

All commissions are calculated based on the net transaction. In other words, all payment processor fees are first deducted from the sums collected from the customer. Then, all payment processor fees are deducted. The remaining amount is a commissionable sale. The commission rate listed on the website is then applied to determine the amount due the affiliate. Any sums paid for payment processor fees are not commissionable. The Program Operator may also charge a per transaction fee for every transaction processed. In the event that a per transaction fee is applied, the amount of the fee can be seen on the website. Any such fee is not commissionable and is also deducted from the sums paid by the customer, prior to the calculation of any commission.
Thanks for all the great info. I have had some moderate success with amazon before, but nothing of that magnitude. The best selling lists have works for me, as well as creating a ‘recommended’ list or ‘library’ full of interesting products, although I have always found its better to actually be interesting in the recommendations rather than just plugging anything.
Some affiliate programs have different rules when it comes to the first- or last-click rule, so it is important to confirm this early on. What this refers to is when someone purchases a product, it can potentially go through different websites. Maybe they found the new Air Jordans through your blog, but then left, clicked on a Facebook ad and a week later found it through a Google search. Do you still get a commission? If you agreed to the first-click rule, then yes. If you agreed to the last-click rule, then no. But there is a chance that they only found out about it because of you, so maybe you do deserve something! This needs to be agreed beforehand with your commercial partner.
9.2. Each party agrees not to use the other's proprietary materials in any manner that is disparaging, misleading, obscene or that otherwise portrays the party in a negative light. Each party reserves all of its respective rights in the proprietary materials covered by this license. Other than the license granted in this Agreement, each party retains all right, title, and interest to its respective rights and no right, title, or interest is transferred to the other.

Your acceptance and participation in the Affiliate Program does not mean that you will be accepted into any of our HubSpot Partner Programs, including our Sales Solutions Partner Program, Sales Referral Partner Program or our Agency Partner Program. In order to participate in these programs, you will need to apply in accordance with the relevant application procedure.
You should also have tracking setup for every affiliate link of yours. You can do this with something like Voluum that can track the sales you are getting and where those sales are coming from. This will be useful data for an analytical buyer who wants to split test the website, not to mention it will allow you to split test the site and possibly push your monthly net profit up which will also increase your site’s listing multiple price.

I could have promoted WP Engine (hosting company) for $200/sale with no tier program to climb – sounds pretty good right? But when I checked ShareASale I saw their reversal rates were 24%! Just to give you an idea SiteGround’s reversals are less than 10%. WP Engine starts at $29/month while SiteGround’s is $3.95/month, plus SiteGround has a better reputation. I had to climb a tier program to get SiteGround’s $150/sale, but long-term my research paid off.
I have about 4 authority style sites and the rest are all mini ones. I like the money the mini’s can make but there isn’t any attractive exit strategy with those so that’s why I like to do a little of both, but I believe authority style sites have the biggest upside. As for income split I’d have to go back through all the tracking data but I’d peg it somewhat in favor of authority sites (before I sold one of my largest ones)
On the other hand: the main reason of bankruptcy for small businesses is bad financial management. Simply said: to forget to make invoices, not checking the payments and not following bad payers. 1 out of 3 is going bankrupt for this reason alone. I had to learn it myself. I spend at least 10% of my time with financial stuff. I don’t love it but the bills get payed ;-)
If you’re writing reviews, you should 100% be using rich snippets (they add review stars to your search engine snippets and increase click-through rates). There are many WordPress plugins for this but my favorite is WP Rich Snippets. It’s $69/year (or $399 one-time) and I use it for every single review I write. They have tons of add-ons, settings, styling options, and looks nice. Free plugins like All In One Schema.org do work but lack settings, styling, and flexibility.
Affiliate marketing also is a very broad term; under this umbrella there are several different strategies that can be employed to generate affiliate revenue. The most appropriate and lucrative method (or methods) can depend on a number of factors, including your site’s niche and characteristics of your audience. Below is an overview of some of the most popular affiliate marketing implementations, along with examples of each.

MA recognizes that the Technology in source form (code or listing) is the exclusive property of Company and/or its Affiliates and is proprietary to and the trade secret of Company and/or its Affiliates. MA agrees that it shall not, by itself or in association with any other party, reproduce, duplicate, copy, decompile, disassemble or reverse engineer the Technology in source form (code or listing) in any media.


At first I was reluctant to promote Amazon.com due to the poor cookie duration and low commissions. However, since Amazon has a huge inventory, it’s a trusted site, and you also get credit for sales customers make even though you weren’t necessarily promoting that specific product, it tends to make up for the negatives, so I have started promoting Amazon more. Great post btw!

Eligibility. To be eligible for Commission (i) an Affiliate Lead must be accepted and valid in accordance with the ‘Acceptance and Validity’ section, (ii) a Customer Transaction must have occurred (iii)  a Customer must remain a customer sixty (60) days plus the number of days until the end of that calendar month in order to be eligible for a Commission. For example a Customer who makes a purchase on the 15th of March must remain a customer until the 31st of May in order to be eligible for a Commission. All transactions must occur on a HubSpot.com domain. Any transactions occurring on international domains (.fr, .jp, .de, etc.) will not be eligible for Commission. You are not eligible to receive Commission or any other compensation from us based on transactions for Other Products or if: (i) such compensation is disallowed or limited by federal, state or local law or regulation in the United States or the laws or regulations of your jurisdiction; (ii) the applicable Customer objects to or prohibits such compensation or excludes such compensation from its payments to us or HubSpot Affiliates; (iii) the Customer has paid or will pay such commissions, referral fees, or other compensation directly to you, (iv) the Commission payment has been obtained by fraudulent means, misuse of the Affiliate Link, in violation of any Affiliate Program Policies that we make available to you, misuse of the Affiliate Tool or by any other means that we deem to breach the spirit of the Marketing Affiliate Program, or (v) the Customer participates in any of our partner programs, including our Agency Partner Program, Sales Referral Partner Program or Sales Solutions Partner Program and is eligible to receive commission in relation to the Customer Transaction under any of these programs. If at any point you are eligible to receive a revenue share payment under the Sales Solutions Partner Program Agreement, Sales Referral Program Agreement or Agency Partner Program Agreement that payment amount will not change based on your participation in the Affiliate Program. For example, you will not be able to receive the Commission set out in this Agreement on any Partner Transaction that was completed whilst participating as a partner in the Sales Referral Partner Program (as defined in the Sales Referral Partner Program Agreement). In competitive situations with other affiliates, we may elect to provide the Commission to the affiliate that we deem to be the most eligible for Commission, at our discretion. We may discontinue Commission payments should any of the eligibility criteria set forth in this subsection fail to be met at any time. Purchases via HubSpot for Startups  or HubSpot for Entrepreneurs are not eligible for Commission payments.
If you have any kind of special deals with your affiliate manager, make sure that you can pass these along. If you can’t, then you need to take that portion out of the business and sell as if you weren’t getting those extra benefits. One of the best ways to transfer these kind of special perks is by also making sure that your affiliate manager becomes the manager for the new buyer as well when they sign up for that network. Most affiliate managers work on a commission basis from the sales that their affiliates are doing, so they will likely be more than happy to do this since your website is already a proven profit maker for them.

Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.[citation needed]


For example, say you get 1,000 visitors to your site each day. If your conversion rate is 1 percent, then that means 10 of those visitors will end up purchasing something you recommended. If the average commission you receive is $5, then that means each day you'll earn 10 * $5 = $50 on average. This gives you an idea of what you can do to improve your affiliate business. To grow from this point, you can either work to increase the number of readers you have or you can work at increasing your conversion rate.
18) Fraud: If you commit fraud or falsify information in connection with the submission of referrals to GenealogyBank.com services through the Links on your site, this Agreement will be terminated immediately. In addition, you will be liable to GenealogyBank.com for any and all damages that GenealogyBank.com suffers as a result of such actions. You will also be responsible for returning to GenealogyBank.com all commissions received for fraudulent/falsified referrals submitted, and we will not hesitate to pursue all legal courses of action against you to the fullest extent possible under the law.
From time to time, we may make changes to the advertising fee rates including but not limited to 1.) Exclude certain products or categories of products from earning advertising fees and/or 2.) Reduce or Increase the advertising fee for specific products or categories of products. We may also run special or limited time offers or promotions under which you may earn advertising fees on Products or categories of Products that were previously excluded from earning advertising fees, or you may earn increased advertising fee rates from those set forth above.
Once you complete an application to become an Affiliate, we will review your application and notify you whether you have been accepted to participate in the Affiliate Program, or not.  Before we accept an application, we may want to review your application with you, so we may reach out to you for more information. We may require that you complete certain requirements or certification(s) before we accept your application. If we do not notify you that you are accepted to participate in the Affiliate Program within thirty (30) days from your application, your application is considered to be rejected.
The National Small Business Ombudsman and 10 Regional Fairness Boards collect comments from small businesses about federal compliance and enforcement activities. Each year, the Ombudsman evaluates the conduct of these activities and rates each agency’s responsiveness to small businesses. Small businesses can comment to the Ombudsman without fear of reprisal. To comment, call toll-free 1-888-REGFAIR (1-888-734-3247) or go to www.sba.gov/ombudsman.
What initially attracted me to using Amazon’s Affiliate program was the breadth of products that they had in their system. This is a great thing if you’re niche is narrow or quite obscure as many bloggers find it difficult to find affiliate programs to match their blog’s focus. Blogs like John’s and mine here at ProBlogger do have an array of options for affiliate programs (which is why I don’t use it a lot on this blog and make most of my earnings from Amazon from product related blogs) but many bloggers don’t have the luxury of being able to choose high paying affiliate programs because they simply don’t relate to our topics. Amazon then becomes one of the more attractive options.
Shortly thereafter, Mr. Abdulloev joined the affiliate marketing forum on a site called ABestWeb. In addition to serving as a kind of industry police blotter on the latest frauds, the forum is a good way for merchants to stay abreast of important developments, like the shifting local sales tax landscape. (Thirteen states have laws that require merchants working with affiliates in those states to charge sales tax, but the issue is constantly being litigated.)

Just like a real-world funnel, a sales funnel acts similarly. It funnels down visitors through several stages before they become buyers. The way Henry explains it, if you're not creating an emotional attachment during each stage of that funnel, then you're largely wasting your time. It has to start from the very beginning, and it has to carry out all the way to beyond the purchase.
Hosting – I suggest joining the WordPress Hosting and WordPress Speed Up Facebook Group and see what real (unbiased) people are saying about hosting. SiteGround was #1 in multiple Facebook polls and #1 in most Facebook conversations (this one too). People who migrate usually see significant load time improvements especially if they’re currently using Godaddy/EIG. I use their semi-dedicated GoGeek plan which comes with 4x more server resources than regular shared hosting (#1 factor in WordPress Optimization Guide) and have <1s load times with 100% scores in GTmetrix/Pingdom. SiteGround also does free migrations.
Yes, it matters. A disclosure should be placed where it easily catches consumers’ attention and is difficult to miss. Consumers may miss a disclosure at the bottom of a blog or the bottom of a page. A disclosure at the very top of the page, outside of the blog, might also be overlooked by consumers. A disclosure is more likely to be seen if it’s very close to, or part of, the endorsement to which it relates.
Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[29]
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005.[15] MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.[16]
Amazon spends millions of dollars on improving the way they get people to convert. The fact that they provide a custom user experience for every person that goes to Amazon.com based on the buying behavior and viewing patterns tells me they know what it takes to close a sale. Some of the best closing advice I can give is to simply find ways to get your visitors onto the Amazon.com webpage and they’ll take care of the rest.

Business Practices. Company shall not specify the business practices of MA, nor regulate the manner in which MA shall operate its business, provided that MA (a) conducts business in a manner that reflects favorably at all times on the Technology sold and the good name, goodwill and reputation of Company and its affiliates; (b) avoid deceptive, misleading or unethical practices that are or might be detrimental to Company and/or its Affiliates, the Technology or the public, including but not limited to disparagement of Company or the Technology; (c) make no false or misleading representation with respect to Company or the Technology; and (d) make no representations with respect to Company or the Technology that are inconsistent with any applicable license agreement(s) for the Technology provided by Company, promotional materials and other literature distributed by Company pertaining specifically to the Technology, including all liability limitations and disclaimers contained in such materials.
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