As far as Amazon goes, I really don’t think Walmart is going to be able to beat out Amazon. So much of Walmart’s specialty comes from the offline market, Amazon is 100% online and has amazing split-testing powers. We have seen sites switch over from Amazon Associates to Walmart and lose commissions dramatically, it wasn’t even worth sending people to their site. I believe more “niche” affiliate programs such as New Egg stands a much better chance at stealing affiliates away from Amazon’s associate program than another larger catch-all retail like Walmart. Valuations should remain consistent with our repricing using Haver’s tool, and as the months go on we will have even more accurate data (from Amazon’s dashboard itself) for what these sites will be earning underneath the new commission changes.
Scan your email inbox right now. No doubt there are at least a few emails you get from merchants or other businesses with products you’re interested in. This is email marketing. And it’s a great tool for affiliate marketers. Essentially, on your website, a landing page, blog, or social media, you ask visitors to your site to provide their email address. Then you send them valuable content along with promotional offerings through email.
You can’t make claims about a product that would require proof the advertiser doesn’t have. The Guides give the example of a blogger commissioned by an advertiser to review a new body lotion. Although the advertiser does not make any claims about the lotion’s ability to cure skin conditions and the blogger does not ask the advertiser whether there is substantiation for the claim, she writes that the lotion cures eczema. The blogger is subject to liability for making claims without having a reasonable basis for those claims.

One of the ways I’ve also been able to make good money with Amazon is to automatically populate information from a WordPress plugin that I had developed based on the needs I had for building Amazon centric websites. The result was EasyAzon. The plugin allows you to insert information and affiliate links to Amazon in a much faster way than creating the links yourself by hand from Amazon.com.

Of course you want affiliates with high commissions, but they should also have a solid reputation with high conversions and low reversal rates (you get $0 if people cancel after signing up). If they’re part of an affiliate marketplace like ShareASale or ClickBank you can see some numbers there. Companies likes Amazon/SiteGround are safe bets, otherwise do your research (or track your affiliate links so you can monitor their performance). Avoid affiliates offering huge commissions since this probably means they’re struggling to acquire/retain customers naturally. This will hurt your numbers (specifically your conversions/reversal rates).


One of the key elements to success with affiliate marketing is picking the right products to promote. They could be digital information products, memberships, physical products, online services… there are many industries that use this model. When promotiing to your target market, you may be promoting one or many of these different types of products as an affiliate.
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