On the other hand: the main reason of bankruptcy for small businesses is bad financial management. Simply said: to forget to make invoices, not checking the payments and not following bad payers. 1 out of 3 is going bankrupt for this reason alone. I had to learn it myself. I spend at least 10% of my time with financial stuff. I don’t love it but the bills get payed ;-)
Affiliate marketing has a very low barrier to entry; many merchants accept everyone who applies for affiliation. Some forms of affiliate marketing don't even require the affiliate to have a website. This creates a very high level of competition, especially for particularly profitable offers. In forums where affiliates participate, there are frequent claims of commission theft or hijacking by other affiliates and even by merchants. A cookie system that credits the sale to the last link clicked makes these actions more likely.

WP Rich Snippets – premium plugin that adds rich snippets (eg. review stars) to your snippets. You get 33% of sales and it’s what I use on my site. However the developer does not provide plugin updates or support. Here’s a post I used it on. If you’re writing reviews, get 100% need SOME rich snippets plugin. The All In One Schema plugin works too. If you want to allow users to submit reviews, try the Site Reviews plugin.

Once you’ve done all the heavy lifting of niche selection, keyword research, and competition analysis, then you can finally start building your site. It’s important not to skip all the steps above. You’d hate to spend months on a site, only to learn that it won’t be profitable at all. All that hard work for nothing. You can read more about why I use WordPress for my Amazon sites.
There’s no need to be intimidated by the cons noted above. Every affiliate program comes with them as does any working relationship you enter into with a well-known brand. Think of Amazon like Google: their top priority is keeping customers happy. Without their continued satisfaction, they wouldn’t be in business and you wouldn’t have an affiliate program to take advantage of, so they need to ensure you don’t abuse the terms of use.
This famous course by Lisa Irby is special for a reason. Most attendees are full of praises and in quick 4 hours you get to learn all you need to do get started in the world of affiliate marketing. Not specific to Amazon, this training will help you learn the tricks to do affiliate marketing for multiple websites, thus increasing your chances of diversifying and building a larger funnel. Lisa is a full time Internet entrepreneur and has taught thousands of people online about website creation and marketing. With this course, you are in real safe hands to get started with affiliate marketing.

Affiliate Marketplaces – ShareASale and ClickBank have thousands of merchants to choose from. It’s nice to login to 1 place and check the performance of multiple affiliates without going to each individual portal on each website. Many programs aren’t part of a marketplace though. I’m a big fan of ShareASale – there are so many companies and industries you can choose from.

He also started attending the three-times-a-year Affiliate Summit marketing conference and other trade shows. “You’d be surprised at how much of a relationship business this is,” he said. “There are thousands upon thousands of affiliates out there, but you come to realize that a lot of the good ones all seem to know each other and there’s as much suspicion of merchants cheating affiliates out of commissions as the other way around.”
Yes and no. Affiliate marketing can generate passive income, but the passive side of the income usually only follows putting in a few years of hard work to generate the brand and audience you'll need to begin generating those passive sales. I have multiple sites earning passive income, but each of those sites took a lot of front end work to build up to that point. And not every site gets to the point of passive income. Some sites require continual maintenance though the revenue they generate can also allow you to pay for that maintenance to be done vs. you needing to do it yourself.
No. What matters is effective communication. A disclosure like “Company X gave me [name of product], and I think it’s great” gives your readers the information they need. Or, at the start of a short video, you might say, “The products I’m going to use in this video were given to me by their manufacturers.” That gives the necessary heads-up to your viewers.
If you’re primarily going to be promoting Amazon products it’s important to choose a set of products that has a relatively high price point. After all, it’s hard to make a solid income off of promoting $1-5 products, since the commission on Amazon is so low. Items that have a higher price point, like high end appliances, furniture, BBQs, blenders and juicers, or bikes can net you over $50 a sale at least.
When you’re picking a domain name you’ll want to choose an authoritative domain, that doesn’t limit the potential of your website. For instance, topoutdoorgrillreviews.com might sound like a good choice, but then you’re limited to just writing about outdoor grills. Something like theultimatebackyard.com will allow you to expand your site into different niches as your site becomes more established.
Authoritative figures in an industry also participate in affiliate marketing. In England, Martin Lewis, aka the Money Saving Expert, recommends hundreds of financial products across his site for things like credit cards, loans and insurance. When he recommends a financial product, he includes a link to where you can apply or obtain it. And with some products exclusive to him and his site, it is no surprise that his company sold for over $100 million in 2012. Lewis sends out weekly emails filled with money-saving tips and deals, also filled with affiliate links.
8. The Holidays are Boom Time – While I’m really happy with the way my Amazon Affiliate income is growing ($2500 a month is so far beyond what I’d ever expected from it in the early days) it’s worth noting that things really fire up in the lead up to Christmas and the holiday season. Over the last few years I’ve noticed significant jumps in Amazon earnings in December (as much as 100%). The key is to plan ahead (make sure your links are all up to date a couple of months out) and run a few Christmas specific posts in the lead up to the Holiday rush (start to prepare as early as October/November).
Each affiliate is responsible for compliance with all applicable U.S. laws and regulations, including but not limited to, those laws pertaining to export control. By registering as an affiliate, you warrant that you are not a citizen or resident of a country designated as having Embargoed Nation Status and further, you also warrant that you are not on the list of Specially Designated Nationals or Blocked Persons maintained by the U.S. Treasury Department. The products and/or services are exported from the United States in accordance with the Export Administration Regulations. Diversion to other countries is contrary to U.S. law and is prohibited.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
“MA”'s Obligations. MA will make no use of Confidential Information for any purpose except as expressly authorized by this Agreement. Except as expressly provided in this Agreement, MA will not disclose Confidential Information to any third party and will protect and treat all Confidential Information with the same degree of care as it uses to protect its own confidential information of like importance, but in no event with less than reasonable care. Except as expressly provided in this Agreement, MA will not use, make or have made any copies of Confidential Information, in whole or in part, without the prior written authorization of Company. In the event that MA is required to disclose Confidential Information pursuant to law, MA will notify Company of the required disclosure with sufficient time for Company to seek relief, will cooperate with Company in taking appropriate protective measures, and will make such disclosure in a fashion that maximizes protection of the Confidential Information from further disclosure.
You will ensure that the information in your Associates Program application and information otherwise associated with your account on the Associates Site, including your email address, other contact information, and identification of your Site, is at all times complete, accurate, and up-to-date. We may send notifications (if any), approvals (if any), and other communications relating to the Associates Program and the Agreement to the email address then-currently associated with your Program account. You will be deemed to have received all notifications, approvals, and other communications sent to that email address, even if the email address associated with your account is no longer current.

WHEREAS, BTI and the Affiliate Partner have agreed to create an affiliation between them in which BTI and the Affiliate Partner will share the revenue created by business & success training through BTI Websites to leads provided by the Affiliate Partner during the term of this Agreement, the date of such affiliation being the date of this Agreement, as set forth above.

As an affiliate of the Program Operator, your website on which you advertise any products or services of the Program Operator may only include products that are not capable of being viewed by persons 13 years of age or younger unless the Program Operator specifically allows such products. Your website may NOT contain any content or images that are NOT suitable for being viewed by persons 13 years of age or younger if you include any reference whatsoever to the Program Operator, the website, the eBook(s), or your affiliate Link. On any website on which you include any reference whatsoever to the Program Operator, its products, services, and eBooks, you may NOT include any reference whatsoever to any form of “Adult” content. Any violation of these requirements will result in immediate termination of your affiliate status and you shall forfeit any commissions/referral fees that may be due. In the event that any violation of these requirements results in the suspension or termination of any payment processor for or the Program Operator, you shall be liable for liquidated damages in the amount of $10,000 as well as actual and any consequential or actual damages that or the Program Operator may incur.
You will ensure that the information in your Associates Program application and information otherwise associated with your account on the Associates Site, including your email address, other contact information, and identification of your Site, is at all times complete, accurate, and up-to-date. We may send notifications (if any), approvals (if any), and other communications relating to the Associates Program and the Agreement to the email address then-currently associated with your Program account. You will be deemed to have received all notifications, approvals, and other communications sent to that email address, even if the email address associated with your account is no longer current.
Many people enjoy working with Rakuten Marketing because of their user-friendly interface. It is said to be a great benefit for beginners who are looking to get the hang of affiliate marketing. This is even more helpful because you’re likely to be working with more than one brand. Rakuten Marketing keeps all the important information and any other records in one place. If your audience is more specific, it’s going to be much easier to sell your products through Rakuten Marketing. Niche markets prefer to buy from smaller companies to help the whole community thrive. It’s a great contender to consider if that’s your current audience.
These are your basic pay-per-click affiliate marketing campaigns where you have no presence and no authority in the niche of the product you’re promoting. There’s no connection between you and the end consumer, and all you’re doing is putting an affiliate link in front of someone via Google Adwords, Facebook ads, etc. in the hopes that they’ll click on your link, buy the product, and earn a commission.

In addition to the foregoing Product Advertising Content and access to PA API, we may make available from time to time for use in connection with PA API sample source code and libraries, each of which will be made available to you under a separate license that accompanies each sample source code or library, as applicable. In connection with PA API, we may also make available specifications, user manuals, guides, supporting materials, and other information, regardless of format, describing the operational and functional capabilities, use limitations, technical and engineering requirements, and testing and performance criteria relevant to the proper use of PA API (collectively, “Specifications”). “Product Advertising Content,” as used in this License Agreement, specifically excludes any sample source code or libraries we make available to you under a separate license and any Specifications that we make available. It also specifically excludes any data, images, text, or other information or content relating to products offered on any site other than an Amazon Site.
Hands down I’d say the best thing you can do is research 1 primary keyword, craft an enticing article title that includes your keyword (though it doesn’t have to be an exact match), spend time writing your search engine snippets (SEO titles/meta descriptions), and by far the most important is making your content as VALUABLE as possible through videos, nice graphics, table of contents, bold/colors/styling, etc. Small things like keyword density barely matter.
Amazon and affiliate marketing in general is a decent way of making side income, but nothing really compares to making your own product or service that others will pay for, especially something that ppl will pay for month after month. WIth affiliate marketing, you’re basically helping retailers find lifelong customers, and you get a cut just once. Bad deal, IMO
8. The Holidays are Boom Time – While I’m really happy with the way my Amazon Affiliate income is growing ($2500 a month is so far beyond what I’d ever expected from it in the early days) it’s worth noting that things really fire up in the lead up to Christmas and the holiday season. Over the last few years I’ve noticed significant jumps in Amazon earnings in December (as much as 100%). The key is to plan ahead (make sure your links are all up to date a couple of months out) and run a few Christmas specific posts in the lead up to the Holiday rush (start to prepare as early as October/November).
Not necessarily. Just because a platform offers a feature like that is no guarantee it’s an effective way for influencers to disclose their material connection to a brand. It still depends on an evaluation of whether the tool clearly and conspicuously discloses the relevant connection. One factor the FTC will look to is placement. The disclosure should catch users’ attention and be placed where they aren’t likely to miss it. A key consideration is how users view the screen when using a particular platform. For example, on a photo platform, users paging through their streams will likely look at the eye-catching images. Therefore, a disclosure placed above a photo may not attract their attention. Similarly, a disclosure in the lower corner of a video could be too easy for users to overlook. Second, the disclosure should use a simple-to-read font with a contrasting background that makes it stand out. Third, the disclosure should be a worded in a way that’s understandable to the ordinary reader. Ambiguous phrases are likely to be confusing. For example, simply flagging that a post contains paid content might not be sufficient if the post mentions multiple brands and not all of the mentions were paid. The big-picture point is that the ultimate responsibility for clearly disclosing a material connection rests with the influencer and the brand – not the platform.
It is solely your responsibility to provide FatCow with accurate tax and payment information that is necessary to issue a Commission Fee to you. If FatCow does not receive the necessary tax or payment information within ninety (90) days of a Qualified Purchase which would otherwise trigger Commission Fees, the applicable commissions shall not accrue and no Commission Fees will be owed with respect to such Qualified Purchase.
Analytics are limited. Unlike with conversions made directly on your WordPress site, you’ll be limited in terms of what you can learn about the people making purchases through your affiliate links. While Amazon does provide you with details about clicks and sales, you won’t get deep insights into who the consumer was and what they did on your site before they got to that point that you would with Google Analytics.
Whether there should be any disclosure depends upon whether the “like” or “share” could be viewed as an advertisement for your company. If the post is an ad, then employees endorsing the post should disclose their relationship to the company. With a share, that’s fairly easy to do, “Check out my company’s great new product ….” Regarding “likes,” see what we said above about “likes.”
You have a financial connection to the company that hired you and that relationship exists whether or not you are being paid for a particular tweet. If you are endorsing the conference in your tweets, your audience has a right to know about your relationship. That said, some of your tweets responding to questions about the event might not be endorsements, because they aren’t communicating your opinions about the conference (for example, if someone just asks you for a link to the conference agenda).
If there’s no products on Amazon for “High end” then you have no Amazon products to promote and no way on earning any commission. Why not try keywords like Best (x) or Luxury (y) where there will be more search volume. Let’s say you want to promote hammocks, you can then target search KWs such as Best Hammock for Under $100, Most Comfortable Hammock, Luxury Hammocks etc. Let me know how you get on.
The Program Operator requires your primary email address be listed in your affiliate Profile. Affiliates will not be able to use the website or participate in the affiliate program until their email addresses are verified. Those who fail to verify their email address or use an email address that generates an error response consistently (e.g., “User is over quota” or “Mailbox full”) will forfeit any commissions due and this contract will be terminated immediately. You may not use an email address with an auto responder as your Program Operator email address. When you visit the Program Operator’s websites or send emails to, you are communicating electronically. You consent to receive communications from the Program Operator electronically. The Program Operator will communicate with you by email or by posting notices on this site. You agree that all agreements, notices, disclosures and other communications that the Program Operator provides to you electronically satisfy any legal requirement that such communications be in writing. If you are an  affiliate, you understand that you may NOT opt out of any emails that you receive from the Program Operator. As an affiliate, you must continually have a valid email account on file with the Program Operator or we reserve the right to terminate your participation immediately, without any refund of any license fees paid or payment of any commission due. 

The best way to sell other people’s products and services is to provide value to others. Make sure this is built into your affiliate marketing business model. For example, I own the website DogFoodInsider.com. On that website, I teach people about dog nutrition and more importantly, how to choose a high quality dog food for their beloved dog. You’ll also notice on that website I also recommend people purchase their dog food from Amazon.com. Not only is it cheaper, but they have a wide selection to choose from and they don’t have to lug 30lb bags of dog food home from the store.
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network.[18][19] New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.[citation needed]
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[37] or suggest strategies no longer endorsed or permitted by advertisers.[38]
Authoritative figures in an industry also participate in affiliate marketing. In England, Martin Lewis, aka the Money Saving Expert, recommends hundreds of financial products across his site for things like credit cards, loans and insurance. When he recommends a financial product, he includes a link to where you can apply or obtain it. And with some products exclusive to him and his site, it is no surprise that his company sold for over $100 million in 2012. Lewis sends out weekly emails filled with money-saving tips and deals, also filled with affiliate links.
You should tell the participants in your network that if they endorse products they have received through your program, they should make it clear they got them for free. Advise your clients – the advertisers – that if they provide free samples directly to your members, they should remind them of the importance of disclosing the relationship when they talk about those products. Put a program in place to check periodically whether your members are making those disclosures, and to deal with anyone who isn’t complying.
Every single network or merchant will provide you with specific links that you can use to promote whatever it is you're looking to sell. Be sure to scrutinize the details of any offer that you decide to partake in. Then, build out your affiliate links and ensure that the sales and clicks are registering your to your account. You can use URL shorteners like Bitly or Google's own shortener to make the links more manageable in terms of length.
If your company allows employees to use social media to talk about its products, you should make sure that your relationship is disclosed to people who read your online postings about your company or its products. Put yourself in the reader’s shoes. Isn’t the employment relationship something you would want to know before relying on someone else’s endorsement? Listing your employer on your profile page isn’t enough. After all, people who just read what you post on a review site won’t get that information.
Another principle in the Guides applies to ads that feature endorsements from people who achieved exceptional, or even above average, results. An example is an endorser who says she lost 20 pounds in two months using the advertised product. If the advertiser doesn’t have proof that the endorser’s experience represents what people will generally achieve using the product as described in the ad (for example, by just taking a pill daily for two months), then an ad featuring that endorser must make clear to the audience what the generally expected results are.
Special Links may be created by you or made available to you by us. If we inform you that your Site does not qualify to use certain types of links, you must cease displaying those types of links on your Site. You are solely responsible for the content, style, and placement of each link that you place on your Site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of our customers from your Site. You must not encourage customers to bookmark your Special Links. All Special Links must be accessed directly from your Site. For example, you must include your Associates ID or “tag” (appearing as XXXXX-20, or such other format as we may designate) as a parameter in the URL of each link you place on your Site to an Amazon Site.
Companies online will give you a commission if you refer a customer to them. An easy example would be with Amazon. Amazon has an affiliate program called Amazon Associates. It’s free to join and takes just a couple minutes to set up. From there you can search every product that is on Amazon and get your personal referral link. Let’s say your friend mentioned they wanted a new TV. You could send them your referral link for a TV on Amazon. Your friend buys the TV for $500, and Amazon gives you 6% of that sale. That means you made $30 without doing anything. Pretty cool, huh?

The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[4][5]
Just an FYI, it’s better to avoid phrases like “Get a great deal on Crest Whitestrips’ or any other qualifiers regarding the quality of the deal or price. You cannot guarantee that the deal is actually “great”, and Amazon is known to be picky about these things and treating them as misrepresentations of their brand / dishonest marketing. It’s best to keep calls to action neutral, things like “check price” or “see current price” etc.
Free traffic can be achieved through things like social media or SEO. Free traffic is just another term for free visitors to your site. If you post your website on Instagram for your friends to see, when your friends visit your site, your site receives traffic. This traffic costs you nothing and is free. SEO, on the other hand, stands for search engine optimization. It’s how well Google ranks your website in its search engine. Every time you search a term in Google the results that show on the first page have a high ranking because their SEO is done right. The higher the rank, the more visitors to your website. And because this traffic is coming from people searching through Google, it costs you nothing as well. The power with search traffic is that you can essentially create a business revolved around headphone reviews and mostly all of your revenue is profit. The only overhead costs would be your domain name and web hosting service, which costs next to nothing.
There is, of course, a pretty obvious conflict of interest in many implementations of this model. The affiliate only makes money if visitors click on the affiliate links and ultimately buy the products reviewed. But while there is an obvious incentive to write falsely positive reviews, that strategy generally has a pretty limited life expectancy. In order to be successful using this model over the long term, you’ll need the trust of an audience that can only be earned through integrity and transparency.
Make people care about you. You have to get them emotionally invested in you before you can sell them anything. In fact, Henry says that you should never try to sell something right away, at least not until people become fully vested in you and your personal journey. Russell Brunson calls this your Attractive Character. This is what's allowed both Henry and Brunson to achieve wildly-outlandish incomes from their affiliate marketing efforts.
The good news is, you don’t have to be an expert on dog food to put together a quality affiliate marketing business model and you certainly don’t have to partner with a large corporation like Amazon. Heck, I could partner with a locally owned holistic dog food store and help them increase their profits by several hundred percent by shipping products nationwide. It’s up to you!
I’m new to the amazon affiliate program but I’ve used others. The 24 hour link is very confusing to me. I know the cookies are 24 hours but if people click and buy do you still get that credit? This seems way too complex compared to other programs but I like that every product is within one website instead of several. Thanks for this information! I’ll be saving and coming back. 

This Agreement contains the entire agreement between the parties, and no representations, statements or inducements, oral or written, not contained herein, shall be binding upon the parties. Company expressly disclaims the making of, and MA acknowledges that it has not received a warranty or guaranty, express or implied, as to the potential volume, profits or success of the business venture contemplated by this Agreement.
Among the networks, Commission Junction and Rakuten LinkShare are the largest, with deep rosters of affiliates. ShareASale is smaller, but is considered stricter when it comes to policing members, according to several program managers interviewed. It has also been vigorous about encouraging affiliates to abide by new Federal Trade Commission regulations that require bloggers to disclose when they are receiving compensation in return for products they endorse.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[37] or suggest strategies no longer endorsed or permitted by advertisers.[38]
Coupon publishers promote your company by posting discounts and coupon codes for customers to find and apply to their online orders. To determine the best offers for your business, we will conduct an in-depth competitive analysis to find out what deals and discounts your top competitors are providing to ensure that you always remain competitive within the affiliate channel.
If you have any kind of special deals with your affiliate manager, make sure that you can pass these along. If you can’t, then you need to take that portion out of the business and sell as if you weren’t getting those extra benefits. One of the best ways to transfer these kind of special perks is by also making sure that your affiliate manager becomes the manager for the new buyer as well when they sign up for that network. Most affiliate managers work on a commission basis from the sales that their affiliates are doing, so they will likely be more than happy to do this since your website is already a proven profit maker for them.
I have a YouTube channel that focuses on hunting, camping, and the outdoors. Sometimes I’ll do a product review. Knife manufacturers know how much I love knives, so they send me knives as free gifts, hoping that I will review them. I’m under no obligation to talk about any knife and getting the knives as gifts really doesn’t affect my judgment. Do I need to disclose when I’m talking about a knife I got for free? 

Wonderful post. Thanks for sharing the insights. Would you mind throwing some light on not your product itself but the competition your product had prior to you entering. For example – I sell essential oil in the geated beauty category and since the competition is so fierce, I’m struggling to make organic sales. Indeed, sales and reviews seem to be the mantra for AMZ algo. I’m currently trending at 31 reviews and should hit the 50 review mark in 2 weeks hopefully. I’m truly hoping things start to change then.
I agree, but right now more than ever is a time smaller affiliate program owners can scoop in some serious Amazon players. Amazon will likely remain the leader in physical products, but that doesn’t mean other affiliate programs can’t replace the Associate’s program. In some cases, a few people have acquired sites, replaced the AMZ links with other programs and found huge increases.
I would have one partner create a separate page/contact form specifically for the advertiser – so only people who see that contact form are people who were referred to by the advertiser. The advertiser would use that page as their outbound link. I know you can track outbound clicks in Google Analytics events and Contact Form conversions (usually through most contact form plugins) but that is the best way I think. Never done it, but this is how I see most affiliate programs like that work.
Hey Chris! I stumbled upon your site from a few people. I’m now interested in starting a niche business and grow from there. I’ve tried to target another niche, with keywords as a first timer, and still having difficulties targeting certain keywords. I would like to get a boost of motivation on starting a small and simple amazon style niche site. I don’t know if you covered this, but I’d like to know what sort of criteria that you go through when choosing a site. So far, I have found a keyword with the following criteria:

And recent Ad and Commerce Operations job postings by the company state that the position entails “develop[ing] interesting new revenue sources for the company, helping to expand our successful e-commerce campaigns (which have driven approximately $160m in sales to partners)” and include the notation that “experience with commerce-oriented ad APIs (e.g., Amazon Product Advertising API)” is something that’s nice for applicants to have.


There’s no universal consensus for what constitutes ‘long-form’ content. However, as a rule of thumb, you can think of this as any piece over 1,000 words. Research shows people tend to trust long-form content more. On the other hand, most online readers still tend to skim articles. This means you also need to find ways to adapt your longer content for skimmers.
Very interesting post. I am saving this page for future reference. I personally liked tip #9. I know some people who try to locate themselves in niches that sell high valued products only and they do not make enough sales, consequently low commission as well. It’s better to target those items that sell quickly first, where people do not do a lot of thinking and research before buying.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
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