Robert Glazer is the founder and Managing Director of Acceleration Partners, founder and Chairman of BrandCycle and author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies, partnering with multiple brands.
Thanks for the write-up on EasyAnon. I was debating whether or not to give it a try. I’ve been using Amazon Product In A Post (free plugin) since November. It is ok, but sometimes some of the links don’t show up, plus I would like the ability to customize the photos/links a bit more. I purchased EasyAnon through one of your links so I can finally see how it compares.
By using Thrive Leads (made by one of our favorite theme developers) we set up a multi-step pop-up box that starts by asking a question about a problem that we know many of our visitors have. If they say “yes” we then ask a couple more clarifying questions about their personal preferences, and then at the end we drop them on a landing page that delivers a personalized product recommendation (Amazon affiliate link) based on their answers.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks.[35] Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks. 

It’s quite amazing how I keep stumbling on fresh information every day even with my expertise. This is indeed a great piece! Unfortunately, it would have been a lot more useful to me when I was starting out a few years ago. I should probably check out some of these Affiliate programs that I’m yet to join. It could add a few extra bucks to my earnings, who knows? Coincidentally, I actually just published a comprehensive tutorial on this a few days ago……
Until 2017, Amazon offered a stepped commission structure so that affiliates who sold a lot of products were paid a higher commission than those who sold little. However, Amazon eliminated this structure and began using flat commission rates for different types of products. While this is likely to continue evolving, examples of the commission structure in 2018 are as follow:
Advertisers need to have reasonable programs in place to train and monitor members of their network. The scope of the program depends on the risk that deceptive practices by network participants could cause consumer harm – either physical injury or financial loss. For example, a network devoted to the sale of health products may require more supervision than a network promoting, say, a new fashion line. Here are some elements every program should include:

Cookies are small pieces of data that remain on your browser once you have visited a website. It is important as an affiliate to maximize cookies so you can get the most commission possible. This includes asking users to opt in to cookies and agreeing with your merchant to allow for a 30- or 60-day cookie. This means that if anyone clicks on an affiliate product through your website and converts within 30 or 60 days, you still receive the commission – perfect for those who abandon shopping carts but then come back weeks later.


15) Independent Contractors: You and GenealogyBank.com are independent contractors and nothing in this Agreement is intended nor shall be construed to create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties. You will have no authority to make or accept any offers or representations on our behalf.
We will evaluate your application in good faith and will notify you of your acceptance or rejection in a timely manner. We may reject your application if we determine (in our sole discretion) that your website is not suitable for the Affiliate Program for any reason, including, but not limited to, its inclusion of content that is, in our opinion, unlawful or otherwise violates our Acceptable Use Policy.
I typically made between $500 and $1,000 a day every day during Black Friday Week, Cyber Monday and Cyber Week. It is lower during other holidays like Mother’s Day, Father’s Day, Presidents Day, Valentines Day etc. but you can still promote various sales during these holidays as well. I target every holiday because Amazon creates an actual dedicated sales page every time one of these holidays come around. The deals shared on these pages are generally really good too.
It’s also important to remember that your content should be actionable. For example, if you’re writing a review for a coffee machine, it’s not enough to talk about its features and how great its brew is. You also should look to answer any questions your visitors might have about it, and explain how the product can benefit them. Focus on the positives, and how they can be valuable to the reader.
b. Must clearly and conspicuously identify that the message is an advertisement or solicitation, unless recipient has given prior affirmative consent to receipt of the message. Affirmative consent means that the recipient expressly consented to receive the message either in response to a clear and conspicuous request for such consent or at the recipient's own initiative.
When you get started in setting up your affiliate marketing business model, keep in mind you’re not just developing a website. You’re growing a business, so treat it as such! The vast majority of successful businesses in the world began with a solid business plan. Affiliate marketing is no different. If you don’t have a quality and profitable affiliate marketing business model planned out ahead of time, you will probably never succeed.
This could leave many once competitive niches with a lot more gaps for you to build and leverage into with your niche sites. While we don’t believe we’ll see a mass exodus from Amazon Associates (Even with the currently grumbling about the changes online), some niches may be more affected by this than others so it may pay to look for gaps in the market.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Affiliate marketing allows you to recommend products and services from other companies and be paid a commission if someone buys the product as the result of your recommendation. To track which purchases happens as a result of your recommendation(s), the merchant will provide you with a special link to use when linking to their website that contains a unique referral code assigned to you. If people click that unique link, and buy the product or service within a specified timeframe (the timeframe varies depending on the merchant), you get a commission on the sale.
As far as Amazon goes, I really don’t think Walmart is going to be able to beat out Amazon. So much of Walmart’s specialty comes from the offline market, Amazon is 100% online and has amazing split-testing powers. We have seen sites switch over from Amazon Associates to Walmart and lose commissions dramatically, it wasn’t even worth sending people to their site. I believe more “niche” affiliate programs such as New Egg stands a much better chance at stealing affiliates away from Amazon’s associate program than another larger catch-all retail like Walmart. Valuations should remain consistent with our repricing using Haver’s tool, and as the months go on we will have even more accurate data (from Amazon’s dashboard itself) for what these sites will be earning underneath the new commission changes.
b) All legal or other fees incurred in collecting returned checks or declined credit cards or any other lack of payment related to a sale made by an affiliate will be payable by the affiliate. Any sums not collected from the affiliate or affiliate’s customer are not commissionable, and any fees incurred during processing or handling of sales made by the affiliate will be deducted in whole from any commissions due to the affiliate. Further, in the event that the commissions due the affiliate are insufficient to cover any sums, the affiliate agrees to pay the full amount to the Program Operator.
Email is a relationship-builder with your potential customers. You want to send them a balance of useful information related to your niche, perhaps an email newsletter, as well as marketing messages, like a sales email, asking them to buy a product on sale. The free information you’ve provided helps them come to know, like, and trust you… which makes it more likely they’ll buy a product.

b) All legal or other fees incurred in collecting returned checks or declined credit cards or any other lack of payment related to a sale made by an affiliate will be payable by the affiliate. Any sums not collected from the affiliate or affiliate’s customer are not commissionable, and any fees incurred during processing or handling of sales made by the affiliate will be deducted in whole from any commissions due to the affiliate. Further, in the event that the commissions due the affiliate are insufficient to cover any sums, the affiliate agrees to pay the full amount to the Program Operator.


Assuming a four-percent cut may be underestimating the overall commission rate the media giant averages. Amazon’s commission structure consists of multiple classes of commission rates. Certain product categories have fixed commission rates, while commissions on General Products start at four percent and can go up to 8.5 percent, depending on sales volume.


At first I was reluctant to promote Amazon.com due to the poor cookie duration and low commissions. However, since Amazon has a huge inventory, it’s a trusted site, and you also get credit for sales customers make even though you weren’t necessarily promoting that specific product, it tends to make up for the negatives, so I have started promoting Amazon more. Great post btw!

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