Just like a real-world funnel, a sales funnel acts similarly. It funnels down visitors through several stages before they become buyers. The way Henry explains it, if you're not creating an emotional attachment during each stage of that funnel, then you're largely wasting your time. It has to start from the very beginning, and it has to carry out all the way to beyond the purchase.
I always add an HTML table of contents to posts to make sure they are long and structured. This has been a HUGE help for me (and my readers) and there are tons of benefits: better chance of getting “jump to links” in Google (see below), increased average time on page, decreased bounce rates, and it makes it easier for readers to navigate through your content.

You should pay your best effort on a best affiliate article creation patiently. Because it generates traffic, leads, and conversion using adequate polished data and usability. The audiences seriously go to engage in the right information. They pay time, stay learn and pick the basics to go for buy whilst everything goes in favor of their ultimate well-being. This is why read users’ minds first, then write their intention. You must win.


Still, as Amazon shifts its attention to new ventures in streaming and personal assistant hardware, many see it as an ominous sign for the affiliate program. “Amazon has done such a great job taking all their profit and dumping it back in to their business. And investors are now asking Amazon to show a profit,” says Lakes. “I’m not surprised that they’re whittling a few percent here and there.”
I’ve been an Amazon Associate since 2007 and from the first day I signed up and started earning, Amazon had their previous “volume-based” affiliate commissions structure in place. This made for a VERY nice affiliate income stream (you can see examples of my Amazon affiliate daily earnings here). This new commission structure is bound to have an negative effect on my monthly earnings.
Are they biting the hand that feeds them? Possibly. We will have to wait and see. Maybe Amazon gave the higher commission %’s to the products that have the highest markup…? i.e. their Amazon coins. I do believe tho they have reduced the incentive their own “affiliate employees” previously had to push their products-and maybe, just maybe this new commission structure will not last long.
For example, when someone drops a comment on a blog post, you should engage with that person, even if it's only to say thanks. This helps to bridge that emotional divide. Be sure to stay on top of all engagement on every platform. Don't allow it to consume you, but do your best to respond to people in a timely manner. This could make all the difference in succeeding with a sale or making someone pass you up. The more you nurture and develop your audience, the more they'll believe become fervent buyers.

Consumers may be confused by “#employee.” Consumers would be more likely to understand “#XYZ_Employee.” Then again, if consumers don’t associate your company’s name with the product or brand being endorsed, that disclosure might not work. It would be much clearer to use the words “my company” or “employer’s” in the body of the message. It's a lot easier to understand and harder to miss.
Just like a real-world funnel, a sales funnel acts similarly. It funnels down visitors through several stages before they become buyers. The way Henry explains it, if you're not creating an emotional attachment during each stage of that funnel, then you're largely wasting your time. It has to start from the very beginning, and it has to carry out all the way to beyond the purchase.
Amazon spends millions of dollars on improving the way they get people to convert. The fact that they provide a custom user experience for every person that goes to Amazon.com based on the buying behavior and viewing patterns tells me they know what it takes to close a sale. Some of the best closing advice I can give is to simply find ways to get your visitors onto the Amazon.com webpage and they’ll take care of the rest.

Thanks a lot Spencer for these affiliate marketing tips. I was looking for some tips on how I can improve myself with affiliate marketing and there your email landed in my mail box and I came across this wonderful piece of information. I am happy that you have suggested linking images with an affiliate link and that’s what I did in my last promotional post on my blog.
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Thanks for your point for point description of what has worked for you. You have certainly given credibility to testing your results. Doing the technical aspect of setting the structured sites and e-mail marketing has been challenging for me. You have clearly described how the more sales you make your percentage goes up and you make more money. Apparently there are tested formulas that work for Amazon sales and getting people to Amazon sounds like a winner.
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However, if you’re running an e-commerce site, conducting product testing and reviews, or offer Amazon product coupons, then you probably will want to use a WordPress Amazon affiliate theme. To be clear, these themes aren’t usually made specifically for Amazon affiliates. Instead, what you’ll want to look for are e-commerce or multi-purpose WordPress themes that are:
In concept, Gawker Media’s content is created to inform, and then they monetize within it where possible. I say “in concept” because I’m sure that their content strategy is not entirely uninfluenced by their ability to monetize it. But the important aspect is that the content their sites produce would still have relevance, purpose and value to a user without being monetized.
To visualize this, think about an employee at a department store. They get paid hourly, but they also get commissions when they make sales (depending on where they work). Ever notice how when you walk into a department store employees begin hovering around you? This is because they’re waiting for you to ask for help, so they can help you complete a purchase and make a commission. This “commission” is the core essence of affiliate marketing.
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Set up a website. Professional or business websites can also use the Affiliate program. However, they are best used with people who do not sell similar products on their website, since Amazon's marketplace can drive business away. If you have a website promoting different products, a club, a non-profit or a service, then you can recommend quality products on your site and make money doing it.

Once you complete an application to become an Affiliate, we will review your application and notify you whether you have been accepted to participate in the Affiliate Program, or not.  Before we accept an application, we may want to review your application with you, so we may reach out to you for more information. We may require that you complete certain requirements or certification(s) before we accept your application. If we do not notify you that you are accepted to participate in the Affiliate Program within thirty (30) days from your application, your application is considered to be rejected.

(i) You will include a date/time stamp adjacent to your display of pricing or availability information on your application if you obtain Product Advertising Content from Data Feeds, or if you call PA API or refresh the Product Advertising Content displayed on your application less frequently than hourly. However, during the same day on which you requested and refreshed the pricing and availability information displayed on your application, you may omit the date portion of the stamp. Examples of acceptable messaging include:
Some affiliate programs have different rules when it comes to the first- or last-click rule, so it is important to confirm this early on. What this refers to is when someone purchases a product, it can potentially go through different websites. Maybe they found the new Air Jordans through your blog, but then left, clicked on a Facebook ad and a week later found it through a Google search. Do you still get a commission? If you agreed to the first-click rule, then yes. If you agreed to the last-click rule, then no. But there is a chance that they only found out about it because of you, so maybe you do deserve something! This needs to be agreed beforehand with your commercial partner.
I have started looking at affiliate networks and finding products to promote that way. Also going to try to utilize a Youtube channel with promotion, as well as some paid advertising. It all works with the right amount of patience. I do have an Amazon Affiliate account that I can link too, but diversifing and learning to branch out is key. Truthfully I do not think the Amazon associate program is all that newbie friendly.
Hey Chris – great post. Just a question – We have got about 80 stores affiliated to Amazon Associates. As I understand from your article, it appears that the blog site is a foundation for making a successful Amazon Income. In this regard, we don’t have a blog site but we just have those stores (websites) which have a show case of products. What do you think the strategy would be to drive sales? Of course, we have got Social Media Marketing currently in place.
To do this, you need to offer something in return. Use email providers like InfusionSoft, MailChimp, ConvertKit, Aweber, or any number of others, to shoot out the email to a survey. You can use Survey Monkey to build your survey, but you have to give them something in return. Will you give them a free cheatsheet? Maybe a downloadable how-to ebook? Determine the best thing to offer and be sure to get clear on what they need to do and what you'll give them in exchange.
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You wouldn’t install the same Google Analytics code on every single website you own right? Of course not, because you wouldn’t be able to tell how much traffic each of your websites were receiving individually. So the same thing can be said for tracking the money you make on your websites (and yet people still tell me they use only one Amazon tracking ID for all of their websites /facepalm). In the ,past I’ve gone so far as to create 15 different tracking ID’s for use on a single website.
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Great article. Thanks for writing it. I am right now picking my theme and building my wordpress. I have my hosting and domain name. What I don’t get though from the article is whether you have to apply to Amazon to be an affiliate or if they accept everyone. How does that all work? Like if I build my site and post links to amazon’s products, they wouldn’t have my details to pay me my commission. Do the templates do all that for you automatically? I am finding it hard to choose one because I want one that automatically integrates the amazon products without making my blog look like a shop per se. I’m going to have a look on the amazon site to see if there’s any clues there. But I thought that was the finishing and crucial touch, which forgive me, seems missing from your well explained and detailed article.


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Absolutely. Affiliate marketing is a viable and legitimate way to monetize your blog or website. Tens of thousands of merchants run affiliate programs and will pay you a commission for sending them sales. However, there are some scams centered around affiliate marketing. You'll find information on how to spot affiliate scams – and avoid them – here.
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If you are accepted to participate in the Affiliate Program, then upon notification of acceptance, the terms and conditions of this Agreement shall apply in full force and effect, until terminated, pursuant to the terms set forth below.  Further, you will need to complete any enrollment criteria set out in the Program Policies Page, if applicable. Failure to complete any enrollment criteria within thirty (30) days of your acceptance will result in the immediate termination of this Agreement and you will no longer be able to participate in the Affiliate Program.

Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.

There’s also a very direct and logical tie-in for affiliates; these sites inherently cater to, and attract, visitors who are in the market for a product or set of products (ideally at a discounted rate). It’s the goal of the companies that make these products to get as many people as possible to clip their coupons and eventually make a purchase; so they make affiliate payments to coupon sites who are able to help them achieve this goal.


8. The Holidays are Boom Time – While I’m really happy with the way my Amazon Affiliate income is growing ($2500 a month is so far beyond what I’d ever expected from it in the early days) it’s worth noting that things really fire up in the lead up to Christmas and the holiday season. Over the last few years I’ve noticed significant jumps in Amazon earnings in December (as much as 100%). The key is to plan ahead (make sure your links are all up to date a couple of months out) and run a few Christmas specific posts in the lead up to the Holiday rush (start to prepare as early as October/November).
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