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Authoritative figures in an industry also participate in affiliate marketing. In England, Martin Lewis, aka the Money Saving Expert, recommends hundreds of financial products across his site for things like credit cards, loans and insurance. When he recommends a financial product, he includes a link to where you can apply or obtain it. And with some products exclusive to him and his site, it is no surprise that his company sold for over $100 million in 2012. Lewis sends out weekly emails filled with money-saving tips and deals, also filled with affiliate links.
There are countless mediums that you can deliver valuable content to your audience. You can use your blog. If you don't have a blog (which is a big mistake by the way), you can use social media, content marketing, video tutorials, infographics and so on and so forth. But your primary channel to deliver long-form value is going to be your blog. Start building a blog early and stay consistent with it.
19.4 Affiliate agrees not to use any technique or marketing program that might reasonably be considered "predatory" or manipulative. GenealogyBank.com reserves the right to determine whether a technique or program is unreasonable. In the event of a breach of this Agreement by Affiliate and/or a third party or licensee, GenealogyBank.com shall immediately terminate this agreement, and, in addition to all other remedies available to it, GenealogyBank.com shall have the right to refuse to make payments to an Affiliate as a result of the Affiliate's efforts promoting GenealogyBank.com in such a manner.