11.2. Responsibility for Binding Agreement. You acknowledge that you have read this Agreement and agree to all its terms and conditions. You understand that we may at any time (directly or indirectly) solicit Customer referrals on terms that may differ from those contained in this Agreement or operate Sites that are similar to or compete with your Site. You have independently evaluated the desirability of participating in the Program and are not relying on any representation, guarantee, or statement other than as set forth in this Agreement.

Are they biting the hand that feeds them? Possibly. We will have to wait and see. Maybe Amazon gave the higher commission %’s to the products that have the highest markup…? i.e. their Amazon coins. I do believe tho they have reduced the incentive their own “affiliate employees” previously had to push their products-and maybe, just maybe this new commission structure will not last long. 

The important thing is finding a site that works for your product specifically. This can be a bit tricky, depending on what you are selling. It is unlikely you are going to find a site that is selling your EXACT product (though it is a nice bonus if they do). On the other hand, you should be looking at sites that are closely related to your niche – if you’re selling running shoes and you stumble upon an Amazon affiliate site selling treadmills, for instance, this could be a good purchase for you as a way to sell more of your shoes. If you sell hardcore health juicers, an Amazon affiliate kitchen website could potentially be alright, but you would likely see far less benefit of buying that site as a strategic acquisition.

My favorite part of the article was the part on growth stategies, specifically Earnings Per Clicks (EPC’s) I am a “Newbie Norm” to affiliate marketing and am looking for products using this as one of my metrics for evaluation. Another metric that could be helpful, especially with Clickbank, is Gravity, which is the number of affiliates making and selling a product offer within the last 30 days (I believe).
This is like a free graduate level college course every month available just for the reading. And unlike most college professors, these guys and gals are actually earning in the real world. Michelle made well over a million USD last year from mainly affiliate programs,AFTER she paid her running expenses and US taxes. She sure didn't do it by reviewing bicycle pedals 😉

With respect to posting the conference’s badge on your Twitter profile page, a disclosure on a profile page isn’t sufficient because many people in your audience probably won’t see it. Also, depending upon what it says, the badge may not adequately inform consumers of your connection to the trade association. If it’s simply a logo or hashtag for the event, it won’t tell consumers of your relationship to the association.
In addition to the obligations set forth in Section 4 (FTC Endorsement Compliance), Affiliate shall comply with all applicable data protection laws regarding the transmission of data exported to or from the United States or the country in which Affiliate resides, including without limitation, the General Data Protection Regulation 2016/679 of European Parliament and of the Council of 27 April 2016 (the “GDPR”). Affiliate, as a controller under the GDPR, shall also implement appropriate technical measures to ensure a level of security appropriate to the risk, taking into account the nature, scope, context, and purpose of processing any personal data. Affiliate agrees to promptly assist FatCow in complying with any data subject rights request under the GDPR that FatCow may receive from any individuals referred to FatCow by Affiliate. Affiliate further agrees to promptly assist FatCow in complying with any duties to cooperate with supervisory authorities under the GDPR.
Probably the simplest route, if you have an affiliate site that is already making sales, then you should hit up your affiliate manager with a pay bump request. Many affiliate marketers do this, and then run incredibly successful paid campaigns, with this pay bump as their only real profit margin. Because they have this extra bit of money to work with, they are often given an advantage over other affiliates who did not get a pay bump.”
This agreement will begin upon your sign-up with the affiliate program and will end when either you or the Program Operator terminates your affiliate status, or if your account is inactive in any continuous twelve month period. An affiliate may terminate this agreement at any time, and for any reason, by writing to – or emailing – the Program Operator at the email address listed on the website. The affiliate may not transfer this agreement, or any rights conveyed in this agreement, to any third party whatsoever.
I know that we can increase or boost our income with the help of affiliate marketing. We can earn millions and millions dollars by this with the perfect procedure and the best procedure will give you a great business. Focus on the whole process from choosing the best product to received commission. The steps give above is awesome for an affiliate marketer.
My favorite part of the article was the part on growth stategies, specifically Earnings Per Clicks (EPC’s) I am a “Newbie Norm” to affiliate marketing and am looking for products using this as one of my metrics for evaluation. Another metric that could be helpful, especially with Clickbank, is Gravity, which is the number of affiliates making and selling a product offer within the last 30 days (I believe).

(g) You will not, and will not attempt to (i) modify, alter, tamper with, repair, or otherwise create derivative works of the Specifications or any software included in Product Advertising Content; or (ii) reverse engineer, disassemble, decompile (except to the extent such right cannot be excluded or limited by law and then only when our express permission has been sought and refused), or otherwise derive any source code of or relating to PA API, Data Feeds, or any software included in Product Advertising Content.

It is understood that any individual that uses the Program Operator system shall not use it in connection with obscene, defamatory, slanderous, hateful, illegal or politically disruptive material, the definition of which shall be at the sole discretion of the Program Operator. It is also understood that affiliates shall not try to cheat the system in an effort to increase their payments due. If such misuse is detected, the affiliate will be immediately terminated as an affiliate and any sums paid and any sums payable as and for commissions will be withheld. All affiliates further agree to refrain from engaging in any hostile activity toward the system. Any individual that engages in such hostile activity, such as hacking, shall be held liable for any loss sustained by the Program Operator, or its associates due to such action.
Whether there should be any disclosure depends upon whether the “like” or “share” could be viewed as an advertisement for your company. If the post is an ad, then employees endorsing the post should disclose their relationship to the company. With a share, that’s fairly easy to do, “Check out my company’s great new product ….” Regarding “likes,” see what we said above about “likes.”

Commissions will accrue and only become payable once you (i) provide all relevant tax and address documentation pursuant to Section 9 below and (ii) reach the Commission Threshold of $50 based on the commission rates stated on the FatCow website, solely as applied to Qualified Purchases which occurred within ninety (90) days of the end of the calendar month in which the first of such Qualified Purchases occurred. For example, if you provide sign-ups which result in one Qualified Purchase on January 1st and a second sign-up which leads to a Qualified Purchase on August 10th, and you provide all necessary tax documentation on August 10th, no commission would accrue because the second Qualified Purchase occurred more than one hundred and eighty (180) days after the end of January when the first Qualified Purchase occurred. However, if you subsequently provide a sign up which leads to another Qualified Purchase on September 5th of the same year, then commissions would accrue on the latter two Qualified Purchases (i.e., the Qualified Purchases from August and September of the same year). All Qualified Purchases still eligible to result in commissions under this Section 8 must remain active and in good standing pursuant to the terms of this Agreement in order to remain eligible for accrual of a commission. Once a commission has accrued under this Section 8, the amount of such commission (the “Commission Fee”) shall be due and payable to you under the terms of Section 9. FatCow reserves the right to change the Commission Threshold by amending this Agreement and will notify you for any such amendment pursuant to the terms of this Agreement.
Create custom alerts on your phone for affiliate sales – if you use GMail, go to your settings and create a filter so all emails with “SiteGround Affiliate Sale Generated” in the subject line go into their own folder (tweak the subject line to match whatever email notification your affiliate sends you). Then setup a custom alert on your phone using the GMail app so anytime you generate a sale, you get a custom alert (here’s a tutorial for Android and here’s one for Apple). I have different notifications for SiteGround, StudioPress Themes, etc. Makes your day better :)
Eligibility. To be eligible for Commission (i) an Affiliate Lead must be accepted and valid in accordance with the ‘Acceptance and Validity’ section, (ii) a Customer Transaction must have occurred (iii)  a Customer must remain a customer sixty (60) days plus the number of days until the end of that calendar month in order to be eligible for a Commission. For example a Customer who makes a purchase on the 15th of March must remain a customer until the 31st of May in order to be eligible for a Commission. All transactions must occur on a HubSpot.com domain. Any transactions occurring on international domains (.fr, .jp, .de, etc.) will not be eligible for Commission. You are not eligible to receive Commission or any other compensation from us based on transactions for Other Products or if: (i) such compensation is disallowed or limited by federal, state or local law or regulation in the United States or the laws or regulations of your jurisdiction; (ii) the applicable Customer objects to or prohibits such compensation or excludes such compensation from its payments to us or HubSpot Affiliates; (iii) the Customer has paid or will pay such commissions, referral fees, or other compensation directly to you, (iv) the Commission payment has been obtained by fraudulent means, misuse of the Affiliate Link, in violation of any Affiliate Program Policies that we make available to you, misuse of the Affiliate Tool or by any other means that we deem to breach the spirit of the Marketing Affiliate Program, or (v) the Customer participates in any of our partner programs, including our Agency Partner Program, Sales Referral Partner Program or Sales Solutions Partner Program and is eligible to receive commission in relation to the Customer Transaction under any of these programs. If at any point you are eligible to receive a revenue share payment under the Sales Solutions Partner Program Agreement, Sales Referral Program Agreement or Agency Partner Program Agreement that payment amount will not change based on your participation in the Affiliate Program. For example, you will not be able to receive the Commission set out in this Agreement on any Partner Transaction that was completed whilst participating as a partner in the Sales Referral Partner Program (as defined in the Sales Referral Partner Program Agreement). In competitive situations with other affiliates, we may elect to provide the Commission to the affiliate that we deem to be the most eligible for Commission, at our discretion. We may discontinue Commission payments should any of the eligibility criteria set forth in this subsection fail to be met at any time. Purchases via HubSpot for Startups  or HubSpot for Entrepreneurs are not eligible for Commission payments.
First, find out all the affiliate networks being used on the website and figure out which other networks have the same offers, so you can use these as backups. You may need to move if the offer with the current network goes down or starts capping you. If at all possible, ask yourself if the offers on this site are evergreen or a flash in the pan kind of offer. If you are buying a website, you will likely want to make sure the offers are going to be sticking around for the long term versus only a couple of months after you purchased the website.
There is no warranty or guarantee of any kind with respect to the Program Operator system as far as reliability, stability, quality or dependability. This means that the Program Operator, or its associates is not responsible for any loss or damage incurred directly or indirectly due to the use of the Program Operator website, products, services, or any other facet of the system. This shall include, but is not limited to, any system malfunction, period of being inoperative or unavailable, loss of data or discontinuation of service, other inconveniences.

My conversion rate went from 2.5% to 8% just by including Facebook polls where SiteGround was rated #1 (here’s last year’s poll) plus Twitter screenshots and Facebook conversations. Whether it’s Amazon reviews or social proof, you NEED to include outside opinions. You can also use WP Rich Snippets to allow people to leave a review about the product/service on your site and get those review stars in Google (you will want to use their front end submit add-on).
15) Independent Contractors: You and GenealogyBank.com are independent contractors and nothing in this Agreement is intended nor shall be construed to create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between the parties. You will have no authority to make or accept any offers or representations on our behalf.
Access more than a hundred courses on various aspects of Amazon, ClickBank, Affiliate Marketing and related domains on Skillshare, by simply subscribing to the platform at nearly zero cost. The best part is that you are not charged until a few months, so you can test things out and cancel subscription at any point if you want. The courses here include techniques on how to drive traffic to your website for free, how to use Instagram for promoting Amazon Products, how to run an Affiliate Business and a lot more.
For example, if an app developer gave you their 99-cent app for free for you to review it, that information might not have much effect on the weight that readers give to your review. But if the app developer also gave you $100, knowledge of that payment would have a much greater effect on the credibility of your review. So a disclosure that simply said you got the app for free wouldn’t be good enough, but as discussed above, you don’t have to disclose exactly how much you were paid.
Subject to the terms of this Agreement and the accrual of commissions as set forth in Section 8 above, commissions will be calculated according to the specified percentage or dollar amount set forth in the commission report in your Affiliate Console for each Qualified Purchase that accrues during the period for which such commission fee is being calculated.
Amazon will not pay you unless your affiliate sales reach a threshold of $10 if you choose to be paid by direct bank deposit or Amazon gift card, or $100 if you want to be paid by check. If you fail to reach the threshold, your affiliate balance is carried over to the next month and added to the sales you make then. Amazon pays affiliate sales at net 60 days, so, for example, sales that reach the threshold at the end of January will be paid in late March.
While every affiliate program is different, you are less likely to be hit by a ban hammer in the affiliate space than in the Adsense space.  In general, affiliate networks can be a bit more lenient with their terms of services. You also have the benefit that many networks are hosting the same offers, so if one does ban you, you can usually replace that income with the new network offer.
You’ve got my curiosity piqued on EasyAzon. I saw the instructional video where you get to send people through the localised links, but provided you fill in the associate or tracking number for every country, example XX1 for Canada, XX2 for UK, so on and so forth. Does that mean, I’ll need to register myself manually for all the Amazon affiliate programmes across different countries, or can I generate these numbers all on EasyAzon?

You understand that we may at any time (directly or indirectly) solicit FatCow relationships on terms that may differ from those contained in this Agreement. We may also solicit relationships with entities that operate websites that are similar to or compete with your Affiliate Site. You have independently evaluated the desirability of participating in the FatCow Affiliate Program and are not relying on any representation, guarantee, or statement other than as set forth in this Agreement
If you are going to write a piece of content that has an affiliate link to a high-end DSLR camera, you need to be an expert in order to make it credible. Your whole website needs to revolve around the product and how to use it, rather than eyeing up the fat commission you can make if you dupe someone into using your link from that one piece of content.
d) To the extent you have in any manner violated or threatened to violate the Program Operator’s intellectual property rights, the Program Operator may seek injunctive or other appropriate relief in any court located in Anchorage, AK, USA and you consent to exclusive jurisdiction and venue in such courts. Use of the Program Operator website is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including without limitation this paragraph. You agree that no joint venture, partnership, employment, or agency relationship exists between you and the Program Operator as a result of this agreement or use of the website, products, and/or services. The Program Operator’s performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of the Program Operator’s right to comply with governmental, court and law enforcement determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect.
MA acknowledges that any breach or threatened breach of this Agreement involving an unauthorized use of Confidential Information or Company and/or its Affiliate’s intellectual property will result in irreparable harm to Company and/or its Affiliate for which damages would not be an adequate remedy, and therefore, in addition to its rights and remedies otherwise available at law, Company and/or its Affiliate will be entitled to seek injunctive or other equitable relief, as appropriate, and MA hereby waives the right to require Company and/or its Affiliate to post a bond. If Company and/or its Affiliate seeks injunctive or other equitable relief in the event of a breach or threatened breach of this Agreement by MA involving an unauthorized use of Confidential Information or Company and/or its Affiliate intellectual property, MA agrees that it will not allege in any such proceeding that Company and/or its Affiliate remedy at law is adequate. If Company and/or its Affiliate seek any equitable remedies, it will not be precluded or prevented from seeking remedies at law, nor will Company and/or its Affiliate be deemed to have made an election of remedies.

You will not engage in any promotional, marketing, or other advertising activities on behalf of us or our affiliates, or in connection with an Amazon Site or the Associates Program, that are not expressly permitted under the Agreement. You will not engage in any promotional, marketing, or other advertising activities in any offline manner, including by using any of our or our affiliates’ trademarks or logos (including any Amazon Mark), any Program Content, or any Special Link in connection with email, offline promotion or in any offline manner (e.g., in any printed material, ebook, mailing, or attachment to email, or other document, or any oral solicitation).
That’s just a general understanding of what affiliate marketing is, but let’s see how we can build a legitimate business with it. This business model can be fully automated and generate us anywhere to a couple of hundred dollars a month, to upwards of half a million a month. And yes, some people are millionaires from this and only spend a couple of hours a week managing everything. It’s basically passive income.

I agree, but right now more than ever is a time smaller affiliate program owners can scoop in some serious Amazon players. Amazon will likely remain the leader in physical products, but that doesn’t mean other affiliate programs can’t replace the Associate’s program. In some cases, a few people have acquired sites, replaced the AMZ links with other programs and found huge increases.
To visualize this, think about an employee at a department store. They get paid hourly, but they also get commissions when they make sales (depending on where they work). Ever notice how when you walk into a department store employees begin hovering around you? This is because they’re waiting for you to ask for help, so they can help you complete a purchase and make a commission. This “commission” is the core essence of affiliate marketing.
Hey Tom, thanks for this tutorial – it’s a good thing to get a tutorial like this from a trusted person like you and not from the thousands of (sometimes) confusing articles about passive income/affiliate marketing/clickfunnels and what not that I come across from time to time, I am making a living as a web designer and I have been thinking of pivoting from design and creative work to focus on passive income but didn’t know where to start. This is the perfect foundation article I have seen so far and I ‘d like to ask if you have any further reading/guides/videos on affiliate marketing that you’d recommend. I like to do my deep research before starting :) One more thing, there are some broken or missing images in this article, it could be my browser but check from your side too because there are quite a few images (e.g your Mercedes) that are missing. Thanks
Finding products seems to work well. However, I can’t see a way to just “store” my found products so I’m able to come back later to add or remove them from my personal selection. That would be especially helpful as I’d be able to easily move between different posts and reference the same product again. I’m basically stuck having to search fro the product again, if I want to mention it somewhere else again – be it with a photo or link.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[37] or suggest strategies no longer endorsed or permitted by advertisers.[38]

Revglue is providing best tools for affiliates and publishers to build and monetise their websites. They collect data from all the leading UK’s affiliate networks then clean and sort it properly and provide it in structured format to affiliates that will help the affiliates to build & monetise website very easily and quickly. RevGlue.com also offers data sets for those who don't want to work directly with the affiliate networks, they can work with revglue on revenue share model, they can use different tools i.e Revads, RevEmbed, RevSocial etc to monetise their website and blogs.


Just an FYI, it’s better to avoid phrases like “Get a great deal on Crest Whitestrips’ or any other qualifiers regarding the quality of the deal or price. You cannot guarantee that the deal is actually “great”, and Amazon is known to be picky about these things and treating them as misrepresentations of their brand / dishonest marketing. It’s best to keep calls to action neutral, things like “check price” or “see current price” etc.


We could fib and say that building an affiliate website is simple, but that wouldn’t do you or your business any good. In truth, people spend days and weeks just researching the best niche and products for their affiliate sites. Then, it’s time to build, market, and plan content for the site to build an audience of people who are interested in the products you recommend.
9.2. Each party agrees not to use the other's proprietary materials in any manner that is disparaging, misleading, obscene or that otherwise portrays the party in a negative light. Each party reserves all of its respective rights in the proprietary materials covered by this license. Other than the license granted in this Agreement, each party retains all right, title, and interest to its respective rights and no right, title, or interest is transferred to the other.
(c) Recommendations Page. We reserve all right, title and interest (including all intellectual property and proprietary rights) in and to, and you do not, by virtue of this Local Associates Policy or otherwise, acquire any ownership interest or rights in or to, the Recommendation Page, the Recommendation Page URL, or information and materials on the Recommendation Page. You will not take any action that conflicts with our rights in, or ownership of, the Recommendation Page. Amazon reserves all rights to determine the content, appearance, functionality, URL, and all other aspects of the Recommendation Page, including through the display of (i) advertising materials on the Recommendation Page, without compensation to any Local Associate, and (ii) disclosure (by text, link, icon, or otherwise) regarding your participation in this Local Associates Program.
When you get started in setting up your affiliate marketing business model, keep in mind you’re not just developing a website. You’re growing a business, so treat it as such! The vast majority of successful businesses in the world began with a solid business plan. Affiliate marketing is no different. If you don’t have a quality and profitable affiliate marketing business model planned out ahead of time, you will probably never succeed.

(b) Amazon Marks Limited License. Amazon grants to you a non-exclusive, non-transferable, non-sublicensable, non-assignable, revocable right and license to display, publish, and reproduce Amazon Marks that Amazon may provide to you from time to time in connection with Local Associates Program solely for the purpose of marketing Local Associates Products. Amazon reserves all right, title, and interest in and to its Intellectual Property Rights and no title to or ownership of any of Amazon’s Intellectual Property Rights (including with respect to Amazon Marks) is transferred or licensed in connection with this Local Associates Policy. “Intellectual Property Right” means any patent, copyright, trademark, or trade secret right and any other intellectual property or proprietary right in any jurisdiction, including any and all applications, registration and rights of registration, reissues, divisions, continuations, substitutes, renewals, and extensions in respect thereto, and any causes of action related to any violation, infringement or misappropriation thereof. Upon the termination of your participation in the Local Associates Program by Amazon or you, you will immediately cease and discontinue all further use of the Amazon Marks, any and all licenses you have with respect to the Amazon Marks will automatically terminate. You will promptly (within 7 calendar days) stop using and remove or destroy all Amazon Marks and any other materials provided or made available by or on behalf of Amazon to you under this Local Associates Policy.
g) Any cause of action or claim you may have with respect to the website, the products, the services, or the eBook(s), must be commenced within ninety (90) days after the claim or cause of action arises or such claim or cause of action is barred.  The Program Operator ‘s failure to insist upon or enforce strict performance of any provision of this agreement shall not be construed as a waiver of any provision or right. Neither the course of conduct between the parties nor trade practice shall act to modify any provision of this agreement. the Program Operator may assign its rights and duties under this agreement to any party at any time without notice to you. Use of headings in this document is for convenience only and does not identify legal boundaries or terms explicitly.
Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.
So these were what we found to be some of the Best Amazon Affiliate Marketing Courses, Programs and Training Online that will help you set up your affiliate websites and affiliate stores. You may also be interested in checking out Best Affiliate Marketing Courses Online , Best ClickBank Affiliate Marketing Courses to Earn Passive Income , How to Import from AliBaba and Sell on Amazon as well as 8 Best Shopify Marketing Courses to Increase Sales and Profits. For Email Marketing, you may want to see these 7 Best EMail Marketing Courses Online and many other digital learning courses listed on our courses page.
I think content marketing is absolutely huge for affiliate’s, especially going into 2016, I think it will increasingly become something that will have to be adopted to gain domain trust, authority and good SERP rankings. Google loves quality content and if you want your website to stand the test of time, white-hat SEO is a must and content marketing is king!
11.9. Force Majeure. You acknowledge that Brian Tracy's servers, equipment, and services (e.g. tracking and reporting) may be subject to temporary modifications or shutdowns due to causes beyond Brian Tracy's reasonable control. Such temporary service interruptions will not constitute a material breach of this Agreement. BTI will use commercially reasonable efforts to provide the services contemplated under this Agreement and to remedy any temporary interruptions or other problems that adversely affect the Program.
I am a newbie affiliate blogger but also have an IT background. Amazon has not been known to be the most profitable company anyway. I just found this quote from April 2016-“Amazon, a company known for spending like a drunken sailor, appears to have sobered up. At least for now. Amazon typically posts razor-thin (or nonexistent) earnings despite skyrocketing revenue.” I am not terribly surprised they are changing the structure around.
Just an FYI, it’s better to avoid phrases like “Get a great deal on Crest Whitestrips’ or any other qualifiers regarding the quality of the deal or price. You cannot guarantee that the deal is actually “great”, and Amazon is known to be picky about these things and treating them as misrepresentations of their brand / dishonest marketing. It’s best to keep calls to action neutral, things like “check price” or “see current price” etc.
I doubt that every person who places one of those links on their blog actually uses each of those products and services. And that’s okay. Placing affiliate links on your site that are related to your niche is a decent strategy to earn extra income. Whether it’s in the sidebar in banner form, or in a text link at the bottom of your blog post, because you have a website and some authority, people will trust you and your decision to place the ad on your site.

I was following someone else’s guide and they said you should have a static front page, but I feel like I would be getting more views and more clicks if I had the opposite ie; my latest blogs on the homepage. I also checked my stats and when I link to an article/review people stay longer. When I link to the home page they don’t stay as long AND a higher bounce rate. My bounce rate for the homepage is literally 3,000 in the past month. They hit that homepage and stay for around 7 minutes which means most are probably reading the static page, but then they just… leave.
For purposes of this Agreement, the Technology means the electronic access to programs, content and documentation, and Company's end user license agreement as it may be modified by Company for use in the Territory. The relationship between the corporate user and Company and/or its Affiliates shall be as specified in the applicable Company end user license agreement. Notwithstanding the foregoing, as between Company and MA, MA shall be responsible as defined for providing customer and technical support to end users in the Territory. MA will notify Company immediately in the event that it is unable to respond effectively to any end users’ requests.
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