On of the most controversial stories in UK affiliate marketing this year was the launch of Pouch’s cross-promotional browser extension to target competitive, real-time product offers with the aim of skimming sales from competitor sites. Taking criticism for its questionable ethics, the product was since featured on BBC’s Dragons’ Den, where it received a full house of offers.
One of the key elements to success with affiliate marketing is picking the right products to promote. They could be digital information products, memberships, physical products, online services… there are many industries that use this model. When promotiing to your target market, you may be promoting one or many of these different types of products as an affiliate.